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Index
Title Page By the Same Author Dedication Preface I. BEGINNINGS 1970–78
1: Supposedly Irrelevant Factors 2: The Endowment Effect 3: The List 4: Value Theory 5: California Dreamin’ 6: The Gauntlet
II. MENTAL ACCOUNTING: 1979–85
7: Bargains and Rip-Offs 8: Sunk Costs 9: Buckets and Budgets 10: At the Poker Table
III. SELF-CONTROL: 1975–88
11: Willpower? No Problem 12: The Planner and the Doer
INTERLUDE
13: Misbehaving in the Real World
IV. WORKING WITH DANNY: 1984–85
14: What Seems Fair? 15: Fairness Games 16: Mugs
V. ENGAGING WITH THE ECONOMICS PROFESSION: 1986–94
17: The Debate Begins 18: Anomalies 19: Forming a Team 20: Narrow Framing on the Upper East Side
VI. FINANCE: 1983–2003
21: The Beauty Contest 22: Does the Stock Market Overreact? 23: The Reaction to Overreaction 24: The Price Is Not Right 25: The Battle of Closed-End Funds 26: Fruit Flies, Icebergs, and Negative Stock Prices
VII. WELCOME TO CHICAGO: 1995–PRESENT
27: Law Schooling 28: The Offices 29: Football 30: Game Shows
VIII. HELPING OUT: 2004–PRESENT
31: Save More Tomorrow 32: Going Public 33: Nudging in the U.K.
Conclusion: What Is Next? Notes Bibliography List of Figures Acknowledgments Follow Penguin Copyright Page
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