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Foreword BY JIM COLLINS
Introduction BY VERNE HARNISH
Chapter 1: Apple Brings Back Steve Jobs BY ADAM LASHINSKY
Chapter 2: How Free Shipping Saved Zappos BY JENNIFER REINGOLD
Chapter 3: Why Samsung Lets Its Stars Goof Off BY NICHOLAS VARCHAVER
Chapter 4: At Johnson & Johnson, the Shareholder Comes Last BY TIMOTHY K. SMITH
Chapter 5: Why Daydreaming Pays Off Big at 3M BY GEOFF COLVIN
Chapter 6: How Intel Got Consumers to Love Chips BY DAVID A. KAPLAN
Chapter 7: Jack’s GE Cathedral BY DAVID A. KAPLAN
Chapter 8: Bill Gates Decides to Take a Week Off BY DAVID A. KAPLAN
Chapter 9: Softsoap’s Blocking Decision By BRIAN O’KEEFE
Chapter 10: Toyota Pursues Zero Defects BY ALEX TAYLOR III
Chapter 11: Extreme Customer Service at Nordstrom BY GEOFF COLVIN
Chapter 12: Tata Takes the Sting out of a Painful Situation BY GEOFF COLVIN
Chapter 13: Boeing Bets Big on the 707 BY ADAM LASHINSKY
Chapter 14: IBM’s Operation Bear Hug BY ADAM LASHINSKY
Chapter 15: Wal-Mart Creates the 6 a.m. Meeting BY HANK GILMAN
Chapter 16: Eli Whitney: Is Your Business in Trouble? Pivot! BY GEOFF COLVIN
Chapter 17: The HP Way BY DAVID A. KAPLAN
Chapter 18: Henry Ford Doubles Workers’ Wages BY ALEX TAYLOR III
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