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Index
Cover
Title Page
Copyright
Dedication
Contents
The Power of Blindsight
Chapter 1: Eating the Menu
Chapter 2: Dropping Anchors
Chapter 3: Making the Moment
Chapter 4: Memory Remixed
Chapter 5: Of Two Minds
Chapter 6: Pleasure – Pain = Purchase
Chapter 7: Addiction 2.0
Chapter 8: Why We Like What We Like
Chapter 9: Empathy and the Human Connection
Chapter 10: The Essence of Everything
Chapter 11: Midliminal
Chapter 12: The Future of Marketing
Acknowledgments
Notes
Index
About the Authors
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