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Index
Title Page
Copyright Page
Before You Get Started
Introduction
So What Do You Want?
BOOK I - The Asylum
Chapter 1 - Insanity
Chapter 2 - Science
Chapter 3 - The Invisible Walls Around the Asylum
Chapter 4 - Your Escape Route
BOOK II - The Invisible Walls
Introduction
Chapter 1 - Your Model of the World
Chapter 2 - Belief
Chapter 3 - Influence
Conceptual Models
Formulaic Models
More about Frames
Chapter 4 - Language
Chapter 5 - Name-Calling
Chapter 6 - Faulty Thinking
Chapter 7 - Pseudoscience
What Does Pseudoscience Look Like?
How Pseudoscience Rapes Your Mind
Case Study: What the Baloney—a Tour de Force of Pseudoscience
The Curative Power of Belief
The Real Insult of Pseudoscience
Chapter 8 - Disinformation
Chapter 9 - Focus
Chapter 10 - Trances
Chapter 11 - Runaway Brainware
Chapter 12 - Neural Networking
BOOK III - Disposable Reality
Introduction
A Look Ahead
Chapter 1 - Logic
Chapter 2 - Science (Again)
Hypothesis
Scientific Method
Chapter 3 - E-Prime?
Chapter 4 - Polya
Chapter 5 - Rules for UMF
Rule #1: Thoughts Are Not Things—Thoughts Are Models
Rule #2: We Have the Ability to Choose Our Models
Rule #3: These Models Can Be Used as Tools (Either for or Against You)
Rule #4: Utility Is the Measure of a Tool’s Value
Rule #5: Utility Is Not the Same Thing as Truth
Rule #6: No Model Is Absolute
Rule #7: No Two People Share the Same Model
Rule #8: Models Are Not Mutually Exclusive
Rule #9: Models Do Not Have to be Accepted in Whole
BOOK IV - simple•ology: The Simple Science of Getting What You Want
Introduction
Chapter 1 - The First Law of simple•ology: The Law of Straight Lines
Chapter 2 - The Second Law of simple•ology: The Law of Clear Vision
Chapter 3 - The Third Law of simple•ology: The Law of Focused Attention
Chapter 4 - The Fourth Law of simple•ology: The Fourth Law of simple•ology: The ...
Chapter 5 - The Fifth Law of simple•ology: The Inescapability of Action/Reaction
Addendum: The Maintenance Plan for Your New Brain
Index
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