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Index
Part I. The Art of Trend Curation
01. The Norwegian Bilionaire: Why Most Trend Predictions Are Spectacularly Useless
02. The Curator’s Mindset: Learning the 5 Essential Habits of Trend Curators
03. The Haystack Method: How to Curate Trends for Fun and Profit
Part II. The 2019 Non-Obvious Trend Report
04. Strategic Spectacle
05. Muddled Masculinity
06. Side Quirks
07. Artificial Influence
08. RetroTrust
09. B2Beyond Marketing
10. Fad Fatigue
11. Extreme Uncluttering
12. Deliberate Downgrading
13. Enterprise Empathy
14. Innovation Envy
15. Robot Renaissance
16. Good Speed
17. Overwealthy
18. Passive Loyalty
Part III. The Trend Action Guide
19. Intersection Thinking. How To Apply Trends To Your Business
20. 5 Books on Trends Worth Reading (and 15 Websites to Bookmark)
21. Anti-trends. The Flip Side of Trends
Part IV. Previous Trend Report Summaries
Overview: How to Read These Past Trend Reports
Afterword
Notes, References, & Credits
Endnotes
Acknowledgements
About the Author
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