Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Cover
Title Page
Dedication
Contents
Preface: The Good Unearthed
Introduction and Background: Why It Is Hard to Do Good
Part I: The Pioneers
1: The First Business Reformer: Robert Owen (1771–1858)
2: Man with a Thousand Partners: James Cash Penney (1875–1971)
3: The Businessman Who “Cleaned Up the World”: William Lever (1851–1925)
4: Kisses Sweeter Than Wine: Milton Snavely Hershey (1857–1945)
5: Creating an Enduring Enterprise: James Lincoln (1883–1965)
6: New Forms of Incorporation and Governance: John Spedan Lewis (1885–1963) and John Joseph Eagan (1870–1924)
7: Johnson & Johnson’s Roller-Coaster Ride: Robert Wood Johnson (1893–1968) and James Burke (1925–2012)
8: Great Genes: Levi Strauss (1829–1902) and His Heirs
9: Marks & Sparks: Michael Marks (1863–1900) and the Marks and Sieff Families
Part II: The Golden Era
10: Leadership as an Art: Max De Pree (1924–2017)
11: Too Much of a Good Thing: William C. Norris (1911–2006)
12: Business Mavericks: Ken Iverson (1925–2002), Robert Townsend (1920–1998), Herb Kelleher (1931–), Bill Gore (1912–1986), and Terri Kelly (1963–)
13: The Patricians: Thornton Bradshaw (1917–1988), J. Irwin Miller (1909–2004), Edwin Land (1909–1991), John Whitehead (1922–2015), and Roy Vagelos (1929–)
14: Environmentalists or Capitalists? Anita Perella Roddick (1942–2007) and Tom Chappell (1943–)
15: Lever Redux: Ben Cohen (1951–)
16: Capitalists of a Different Stripe: Yvon Chouinard (1938–), Jack Stack (1949–), Robert Beyster (1924–2014), and Others
Part III: Yesterday, Today, and Tomorrow
17: Looking Back: What We Have Learned
18: Looking Forward: The Prospects for Enlightened Corporate Leadership
Conclusion: Difficile Est Bonum Esse
Acknowledgments
Notes
Index
Photo Section
About the Author
Also by James O’Toole
Copyright
About the Publisher
← Prev
Back
Next →
← Prev
Back
Next →