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Index
Cover Dedication Introduction Chapter 1: The Negotiating Imperative
What Do We Mean by Negotiation? The Other Side of the Coin Negotiation and the Fast Track in Business Negotiation and New Technology You’re on Your Own! The Difference Between Negotiating and Selling
Chapter 2: Negotiation—The Basics
The History of Negotiation The Negotiating Game When They Don’t Want to Play
Chapter 3: Getting Started: Preparation, Preparation, and More Preparation
Preparing the Ground Know Your Musts and Wants Planning for and Using Concessions Know Your Counterparty Know Your Alternatives The Meeting Itself Being Prepared for Take One
Chapter 4: Negotiating Styles and Personalities—Yours and Theirs
Why is Style Important? The Intimidator The Flatterer The Seducer The Complainer The Arguer The BSer The Logical Thinker Negotiating Personalities
Chapter 5: The Tactical Toolkit: Techniques, Tricks, and Ploys of the Experienced Negotiator
Tactics—in Context A Short List of Other Tactics What to Do When You’re the Underdog Case Study
Chapter 6: Pure Theater: Negotiating on Stage
Playing Dumb Be the Interrogator When They Talk Too Much A Shouting Match The Unspoken Word Dealing With—and Using—Body Language Case Study
Chapter 7: Avoiding Common Negotiating Pitfalls
Failing to “See” the Win-Win Don’t Forget Negotiators are People, Too Allowing Stress to Take Over Mishandling Concessions Some Further Pitfalls Case Study
Chapter 8: High-Pressure Negotiating Tactics
The Unrealistic First Offer The “One-Time Only” Offer Scarcity and Delay of Game False Bottom Lines and False Concessions Competition and Deadlines Last-Minute Offers and Withholding Information Case Study
Chapter 9: When to Close, How to Close, and When to Walk Away
Solving Unequal Bargaining Problems Finalizing the Deal Start With the End in Mind—for the Close, Too Case Study
Chapter 10: Finalizing the Agreement
Elements of an Agreement The Three Main Parts of a Contract Expecting the Unexpected What Can Void a Contract?
Chapter 11: Negotiating for the Long Term
Remember, it’s All About Trust Creating Lasting Relationships
Photographs About the Author Index Copyright
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