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Imperial Library
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Index
Cover
Dedication
Introduction
Chapter 1: The Negotiating Imperative
What Do We Mean by Negotiation?
The Other Side of the Coin
Negotiation and the Fast Track in Business
Negotiation and New Technology
You’re on Your Own!
The Difference Between Negotiating and Selling
Chapter 2: Negotiation—The Basics
The History of Negotiation
The Negotiating Game
When They Don’t Want to Play
Chapter 3: Getting Started: Preparation, Preparation, and More Preparation
Preparing the Ground
Know Your Musts and Wants
Planning for and Using Concessions
Know Your Counterparty
Know Your Alternatives
The Meeting Itself
Being Prepared for Take One
Chapter 4: Negotiating Styles and Personalities—Yours and Theirs
Why is Style Important?
The Intimidator
The Flatterer
The Seducer
The Complainer
The Arguer
The BSer
The Logical Thinker
Negotiating Personalities
Chapter 5: The Tactical Toolkit: Techniques, Tricks, and Ploys of the Experienced Negotiator
Tactics—in Context
A Short List of Other Tactics
What to Do When You’re the Underdog
Case Study
Chapter 6: Pure Theater: Negotiating on Stage
Playing Dumb
Be the Interrogator
When They Talk Too Much
A Shouting Match
The Unspoken Word
Dealing With—and Using—Body Language
Case Study
Chapter 7: Avoiding Common Negotiating Pitfalls
Failing to “See” the Win-Win
Don’t Forget Negotiators are People, Too
Allowing Stress to Take Over
Mishandling Concessions
Some Further Pitfalls
Case Study
Chapter 8: High-Pressure Negotiating Tactics
The Unrealistic First Offer
The “One-Time Only” Offer
Scarcity and Delay of Game
False Bottom Lines and False Concessions
Competition and Deadlines
Last-Minute Offers and Withholding Information
Case Study
Chapter 9: When to Close, How to Close, and When to Walk Away
Solving Unequal Bargaining Problems
Finalizing the Deal
Start With the End in Mind—for the Close, Too
Case Study
Chapter 10: Finalizing the Agreement
Elements of an Agreement
The Three Main Parts of a Contract
Expecting the Unexpected
What Can Void a Contract?
Chapter 11: Negotiating for the Long Term
Remember, it’s All About Trust
Creating Lasting Relationships
Photographs
About the Author
Index
Copyright
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