The Handmade Entrepreneur—How to Sell on Etsy, or Anywhere Else · Easy Steps for Building a Real Business Around Your Crafts by Marie, Dani -- Read -- Imperial Library of Trantor

Index

Introduction Foreword Who Am I? Your Story

How I can Help

-Book Part 1-

Getting Your Product and Shop Ready Do You Have a Good Product? Narrow Your Focus Take Pictures that Convert

Why Take Good Pictures? Demonstrate Functionality Use Props Using Models Get Creative Choosing the Background Photographing Large Objects Packaging for Photos Your Shop Photos as a Whole How to Make a DIY Light Box Use Photo Editing Tools

Setting Up Your Shop

Choose Your Shop Name Where to Set up Shop Create an Attractive Profile Pricing Your Products Write Descriptions and Titles

Choosing Your Keywords Create the Titles Writing the Summary Writing a Full Description Optimize the Page

Form a Brand Identity

Gathering Branding Materials

Open the Social Media Accounts

-Book Part 2- Marketing and Traffic Generation

Making Sales through Social Media

Finding Your Target Market Building up an Instagram Account How to Get Real Twitter Followers Marketing on Facebook Find Those Pinterest Followers Principles of Social Media Marketing Automating Your Social Media Accounts Purchasing Social Media Growth Using Forums to Promote Your Shop Partnering with Large Social Media Accounts

How to Sell without Selling The Basics of SEO

Optimize Your Website Get Links to Your Website or Page

Other Places to Generate Sales

Coupon Sites Local Ads Forum Ads Listing Sites

Reputation Management and Business Growth

-Book Part 3-

Weekly Action Steps

Week 1 Action Steps Week 2 Action Steps Week 3 Action Steps Week 4 Action Steps Continuing the Momentum

Some Helpful Resources And a Big “Thank You” Goes To..