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Index
Cover Page
Title Page
Copyright Page
Dedication
Contents
Introduction
1 A Cultural History of Web 2.0
2 Leaders and Followers: Status in the Tech Scene
3 The Fabulous Lives of Micro-Celebrities
4 Self-Branding: The (Safe for Work) Self
5 Lifestreaming: We Live in Public
6 Designed in California: Entrepreneurship and the Myths of Web 2.0
Conclusion
Appendix: Cast of Characters
Acknowledgments
Notes
Bibliography
Index
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