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Index
The Startup Owner’s Manual Strategy Guide
Title Page
The Startup Owner’s Manual Strategy Guide Table of Contents
Preface
Who Is This Book For?
Introduction
A Repeatable Path
Why a Second Decade?
The Four Steps: A New Path
Chapter 1: The Path to Disaster: A Startup Is Not a Small Version of a Big Company
Chapter 2: The Path to the Epiphany: The Customer Development Model
Chapter 3: The Customer Development Manifesto.
Chapter 4: An Introduction to Customer Discovery
Chapter 5: Introduction to Customer Validation
Chapter 6: Customer Validation: The Toughest Question of All: Pivot or Proceed?
The Startup Owner’s Manual Strategy Guide Index
The Startup Owner’s Manual for Web/Mobile Channel Startups
Title Page
The Startup Owner’s Manual for Web/Mobile Channel Startups Table of Contents
How to Read This Book
Getting Started
Chapter 1: The Customer Development Manifesto
STEP ONE: Customer Discovery
Chapter 2: An Introduction to Customer Discovery
Chapter 3: Customer Discovery, Phase One: State Your Business Model Hypotheses
Chapter 4: Customer Discovery, Phase Two: “Get Out of the Building” to Test the Problem: “Do People Care?”
Chapter 5: Customer Discovery, Phase Three: “Get Out of the Building” and Test the Product Solution
Chapter 6: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed
STEP TWO: Customer Validation
Chapter 7: Introduction to Customer Validation
Chapter 8: Customer Validation, Phase One: “Get Ready to Sell”
Chapter 9: Customer Validation, Phase Two: “Get Out of the Building and Sell!”
Chapter 10: Customer Validation, Phase Three: Develop Product and Company Positioning
Chapter 11: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed?
How to Build a Web Startup: A Simple Overview
The Startup Owner’s Manual for Web/Mobile Channel Startups Index
The Startup Owner’s Manual for Physical Channel Startups
Title Page
The Startup Owner’s Manual for Physical Channel Startups Table of Contents
How to Read This Book
Getting Started
Chapter 1: The Customer Development Manifesto
STEP ONE: Customer Discovery
Chapter 2: An Introduction to Customer Discovery
Chapter 3: Customer Discovery, Phase One: State Your Business Model Hypotheses
Chapter 4: Customer Discovery, Phase Two: “Get Out of the Building” to Test the Problem: “Do People Care?”
Chapter 5: Customer Discovery, Phase Three: “Get Out of the Building” and Test the Product Solution
Chapter 6: Customer Discovery, Phase Four: Verify the Business Model and Pivot or Proceed
STEP TWO: Customer Validation
Chapter 7: Introduction to Customer Validation
Chapter 8: Customer Validation, Phase One: “Get Ready to Sell”
Chapter 9: Customer Validation, Phase Two: “Get Out of the Building and Sell!”
Chapter 10: Customer Validation, Phase Three: Develop Product and Company Positioning
Chapter 11: Customer Validation, Phase Four: The Toughest Question of All: Pivot or Proceed?
The Startup Owner’s Manual for Physical Channel Startups Index
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