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Index
Cover Title Page Copyright Contents Preface Chapter 1: Introduction
The Basics of Obtaining Funding
Chapter 2: Going It Alone: Bootstrapping Like a Boss
Ten Bootstrapping Tips to Turn Your Idea into Reality Bootstrapping in the Real World: Erica Zidel and Sitting Around When to Scrimp and When to Splurge The Beauty of Bartering Bootstrapping for the Long Haul: Making It Your Philosophy
Chapter 3: Doing It the Old-Fashioned Way: Using Traditional Lending Institutions
Watch Out for These Costly Traps Busting Myths About Small-Business Lending The State of Post–Great Recession Small-Business Lending: Wells Fargo The Real Reasons Banks Deny Loans to Many Small-Business Owners: The Business Credit Score Ten Questions to Ask Before Applying for a Bank Loan Qualifying for an SBA Loan: Remember the Five Cs Buying a Business Through Seller Financing Microfinancing Small Business
Chapter 4: Tapping Friends and Family
Basics of Borrowing from Friends and Family Winding Up for the Pitch: The Right Way to Ask Your Parents to Finance Your Business What to Watch Out For: Some Hard Truths The Loan Agreement: Keeping Things Strictly Business TrustLeaf: Making Raising Money Easier for All Involved Able: This Company Will Give You a Loan—But There’s a Catch
Chapter 5: Winning Grants, Contests, and Pitch Slams
Seeking Grants from the Federal Government Hometown Glory: Get Startup Grants and Seed Investments from Your City Entering Contests: Bringing Your “A” Game Pitch-Perfect: Joining Pitch Slams Three Questions to Focus on During a Pitch Slam A Different Idea: Turn Your Customers into Investors Sometimes Publicity Is Worth More Than Cash
Chapter 6: Joining Incubators and Accelerators
The Accelerator Boom What to Look For in an Accelerator Program Practical Advice: Jump-Starting Your Business with an Accelerator Program Corporate Incubators: Why Big Brands Offer Big Funds to Small Businesses What Corporate Incubators and Accelerators Can Mean for Your Business Inside the Big Guns: Dos and Don’ts of Y Combinator and Techstars Niche Incubators and Accelerators Why You Might Want to Start a Business Overseas The ABCs of Starting an Overseas Business
Chapter 7: Crowdfunding Like a Champ
Nine Steps to Launching a Successful Crowdfunding Campaign What Not to Do: Beating the Odds and Avoiding Failure Inside a Kickstarter Campaign: Reading Rainbow SeedInvest: Helping Startups Stand Out Choosing a Crowdfunding Platform: CrowdsUnite Selfstarter: Roll Your Own Crowdfunding Playing by the SEC’s New Rules: Understanding the JOBS Act Women Raise More Money with Crowdfunding Streamlining the Investor Roadshow: FlashFunders Three Lessons from the Top 50 Rewards-Based Crowdfunding Campaigns
Chapter 8: Scouting the Alternative Lending Landscape
Why Small Businesses Are Turning to Online Lenders Six Tips to Navigate Online Lending Options No Credit? No Problem: OnDeck Checking Out Offbeat Lenders PayPal Gives Small Businesses Access to Working Capital in Minutes How Does a Zero-Interest Loan Sound? More Brilliant Financial and Capital Ideas Royalty Financing: Financing Without Taking on Debt or Giving Away Equity Exploring the Last Resort: The Risks of 401(k) Business Financing Companies That Can Help You Tap Your Retirement
Chapter 9: Wooing Angels and Venture Capitalists
What VCs Want and Look For Finding Investors Through LinkedIn Anatomy of a VC Deal: How One Seattle Startup Raised $12.5 Million Five Essentials for Raising Your Growth Round of Funding by Matt Straz Acing Your Pitch to Investors An Online Platform That Simplifies Investor Relations: Gust Challenges Women Face When Raising Venture Capital
Chapter 10: Considering VC Alternatives and Other Investors
When to Say No to Venture Capital Why the VC Game Is Attracting a Whole New Set of Players The Rise of Corporate Venture Capital The Deal with Revenue-Sharing Deals Financing Through a Family Office Grants (and One Loan) for Women-Owned Businesses Funding Strategies for B Corporations Checking Out Philanthropic Venture Capital Warby Parker: How Four Entrepreneurs with Social Vision Secured Venture Capital Tapping into Alumni VC Groups
Chapter 11: Preparing for an Exit
Introducing Five Smart Exit Strategies Preparing Your Exit Succession Planning: Ensuring Your Business Continues to Thrive Without You, by Brenton Hayden All in the Family: Succession Planning Transitioning to Employee Ownership
Appendix: Finance Resources
Government Resources Accounting and Taxes Credit Services General Business and Finance Websites Accounting Software Find Your Credit Rating Credit Rating Bureaus Crowdfunding Out-of-the-Box Funding Options Lending Books Online Startup and Funding Courses
Glossary Index
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