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Index
Cover
Halftitle
Title Page
Copyright
Dedication
Contents
Acknowledgments
Introduction
Section 1: Creating Corporate Strategy and Creating Design Strategy
Chapter 1: Design Value: A Framework for Measurement
Chapter 2: Analytic Enhancements to Strategic Decision-Making: From the Designer’s Toolbox
Chapter 3: Corporate Strategy: Bringing Design Management into the Fold
Chapter 4: Design with Heart
Chapter 5: Innovation, Growth, and Getting to Where You Want to Go
Section 2: Implementing Design Strategy
Chapter 6: Design Strategies for Technology Adoption
Chapter 7: Strategy for the Real World
Chapter 8: Developing Tangible Strategies
Chapter 9: Managing the Evolution of Microsoft’s Hardware Business
Chapter 10: The Best Strategy is the Right Strategy
Section 3: Methods and Integration of Design Strategy
Chapter 11: The Design Imperative in Consumer Goods
Chapter 12: Visual Thinking: A Leadership Strategy
Chapter 13: From Lock-in to Lock-out: Using Design to Create Fiercely Loyal Customers
Chapter 14: Law Meets Design: Transforming Valuable Designs into Powerful Assets
Chapter 15: Measuring the Future Brand Effect of Graphic Design
Chapter 16: Design Managers as Company Strategists: The Power of the Eighth S
Section 4: Cases in Design Strategy
Chapter 17: A New Airplane for a New World: The Boeing 787 Dreamliner
Chapter 18: Designing for the Times
Chapter 19: Delivering Success Through Design: Reinventing the Batting Helmet
Chapter 20: How We Developed “Communicating Caterpillar: One Voice”
Chapter 21: Navigating a Sea Change
Chapter 22: Solving the Right Problem: A Strategic Approach to Designing Today’s Workplace
About DMI
Authors’ Biographies
Index
Books
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