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Index
Cover
Half title
Title
Copyright
Dedication
Contents
Acknowledgments
Introduction
Part 1—Seize the Advantage with Sun Tzu
1. About Sun Tzu and The Art of War
2. The Power of Applying The Art of War for Small Business
Part 2–Understanding: Essential Sun Tzu
3. Understand Yourself
4. Understand the Enemy
5. Understand the Market
6. Sun Tzu for Customers and Business Alliances
Part 3—Principles for the Battlefield
7. Embody the General
8. Perseverance
9. Focus
10. Unity
Part 4—Advanced Sun Tzu: Strategy for Your Small Business
11. Maneuvering
12. Adaptation
13. Spirit
14. Deception
15. Sun Tzu and the Future of Your Business
Appendix: Key Sun Tzu Passages for Small Business
Notes
Bibliography
Index
About the Author
Free Sample Chapter from Do It! Marketing by David Newman
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