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Imperial Library
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Index
Cover
Title Page
Copyright
The Readers
Table of Contents
Section One: Important Introductory Material
Introduction
Foreword #1
Foreword #2
Preface
Notes
An Abbreviated Background History of Dr. John Brinkley
The 21 Principles of J.R. Brinkley Marketing
Section Two: Making Them Believe
Chapter 1: There’s No Substitute for Authority
Chapter 2: In Search Maximum Authority
Chapter 3: Turning Ideas into Action
Chapter 4: Fire. Aim.
Chapter 5: The Whole of the Sum
Chapter 6: In The Business of Being Dr. John R. Brinkley
Chapter 7: Offering a Cure
Chapter 8: Choose To Sell What People Want
Chapter 9: There’s Nothing You Can’t Get If You Help Others Get What They Want
Chapter 10: An End To Selling ‘Stuff’
Chapter 11: Media, Not Manual Labor
Chapter 12: Why Not You?
Chapter 13: Set The Stage for Success
Chapter 14: Sale Delayed, Sale More Easily Made
Chapter 15: Do You Have “What It Takes” To Compel Immediate Action?
Chapter 16: Turning Your Persuasive Power Up From Half To Full With John Brinkley’s Greatest Secret
Chapter 17: Others’ Singing Your Praises
Chapter 18: Extreme Measures
Chapter 19: The Power of Audacity
Chapter 20: The Sources of Power
Chapter 21: Prescription for Unlimited Price Elasticity
Chapter 22: What Others Cannot Have
Chapter 23: Know Thy Customer. He’s Probably An Elitist In His Heart.
Chapter 24: “Look. Up in the sky. It’s Superman!”
Chapter 25: Larger Than Life—And Then Some
Chapter 26: The Power of Time and Place
Chapter 27: Where Is Your Place? When Is Your Time?
Chapter 28: Making Lemonade from Lemons
Chapter 29: What Will You Do—To Succeed?
Chapter 30: Put Your Dukes Up
Chapter 31: Maximum-Strength Positioning
Chapter 32: Who are You and What Do You Stand For?
Chapter 33: Re-Invention on a Grand Scale
Chapter 34: Two Judges
Chapter 35: Dogged Pursuit
Chapter 36: Do You have a System for Success?
Section 3: Bonus Material
Samuel Griffith Brinkley & Making the Most of What You’ve Got
Dr. John Brinkley: On the Radio
Section 4: Resources
Additional recommended, relevant READING
Online Resources—from the authors
Dear Reader: You’re Invited
An Afterword & Note from Dan S. Kennedy
Free Gift Offer
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