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Imperial Library
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Index
Copyright Page
Dedication Page
Contents
Acknowledgements
Introduction
1 Customer value management
2 Return on investment: measurement and analytics
3 Barriers to growth
4 Targeting customers and external stakeholders
5 Market opportunities for growth
6 Proposition definition
7 Brand portfolio growth
8 Growth through employee engagement
9 Growth through customer engagement
10 Growing service-based brands
Glossary
Sources
Further reading
Index
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