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Index
About the Book
About the Author
Praise for The Economic Naturalist
Title Page
Copyright
Dedication
Contents
Acknowledgements
Introduction
1 Rectangular Milk Cartons and Cylindrical Soft-Drinks Cans: The Economics of Product Design
2 Free Peanuts and Expensive Batteries: Supply and Demand in Action
3 Why Equally Talented Workers Often Earn Different Salaries and Other Mysteries of the World of Work
4 Why Some Buyers Pay More Than Others: The Economics of Discount Pricing
5 High Heels and School Uniforms: The Divergence of Social and Self-Interest
6 The Myth of Ownership
7 The Biggest Dog Wins the Bone: Decoding Marketplace Signals
8 The Economic Naturalist Hits the Road
9 First Come, First Served: Psychology Meets Economics
10 The Quest for Love and Money: The Informal Market for Personal Relationships
11 Two Originals
Parting Thoughts
Notes
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