John Carter and the Gods of Hollywood by Sellers, Michael D. -- Read -- Imperial Library of Trantor

Index

Title Page Dedication Preface Acknowledgements Prologue: A First Inkling of Trouble A Gift for “Damphool” Narrative Burroughs and Hollywood 1912-1950 Harryhausen to Lucas 1950-1980 Disney and Paramount 1986-2006 Cook and Stanton Adapting a Classic Pre-Production: Fateful Decisions Shakeup at Team Disney A $250M Production Experiment? The Brain Trust Screening Influencing the Influencers The First Marketing Blunder Reshoots and Test Screenings Ramping up the Marketing The Lone Ranger Fiasco and D23 The Final Push Begins “That Trailer” is Unveiled It Becomes Personal The Final 100 Day Push Begins The Air Wars Begin The John Carter Files MT Carney is Fired The Disney Meeting Falling Farther Behind The Super Bowl Massacre Frustration and an Impulse “Great Fan Trailer: They Get it!” A Glimmer of Hope? The Premiere and the Tweet Reviews Finally: The Film Itself The Critics Weigh In Opening Day The Fans Get Organized The Doomsday Sentence A Tale of Two Trajectories Last Trip to Barsoom Accountability: What Were They Thinking? What Would Walt Disney Think? In Conclusion Afterword by the Author About the Author Footnotes

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