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Index
Cover
Title Page
Contents
Author’s Foreword: Context Is Everything
About the Title of the Book
Section One: The Language of Design
The Secret Brotherhood of Graphic Design
“Design Diversity” and the Con
20th-Century American Industrial Graphic Design
Typography as Image
Manufactured Style: From Prissy Victoriana to Art Deco
Modernism is Just Another Retro Style
Graphique Moderne
God Told Me To
Cheesecake Clip
Hallmark Psychedelia
1960s Design Reality
The Acrimonious History of the Happy Face
The Anonymity of Manufactured Art
Alfred E. Neuman is MAD
Help! A Genius Cluster
Grade School Indoctrination
The Fine Art of Marketing Lowbrow
A High “Huh?” Factor: Japanese Graphic Design
Chaos as Design Theory
Section Two: Designers and Artists
Ross F. George: Typographic Man of Mystery
Saint Paul
Norman Rockwell and Corporate Sentimentality
Alvin Lustig: A Nod is as Good as a Wink to a Blind Horse
Albert Hurter: Disney’s Crazy Uncle in the Attic
William Golden: Grand Master of Corporate Design
A.M. Cassandre’s Bazaar Surrealism
Richard M. Powers Showed Us What Science Fiction Looks Like
Harry Chester, King of Monster Type
Herb Lubalin: If You Can’t Design in B&W, You Can’t Design
Ivan Chermayeff and BJ
Robert Massin: Thinking Outside the Condom Box
Peter Max and the Cult of Fake Psych Celebrity
Cal Schenkel Cleans You! Thrills You! Cleans & Thrills You!
John van Hamersveld and Los Angeles Psych
Sister Corita Kent
Mo Lebowitz’s Antique Press
Jim Phillips: Skate or Design
Mouse
Moscoso
Drella, Commercial Artist
Genesis P-Orridge: No Future at the Death Factory
Section Three: Tools of the Trade, Forgotten Processes, and Obsolete Objects
Linotype
The Lost Art of the Print Process
Printer’s Drill
The Haberule
Printing Cuts
LabelMaker: Punk Typography 101
Stencil Lettering as Art
The French Curve
Pocket Pal
Punch Tape
Thermography
Niche Market Packaging
Matchbooks, A Tiny Design Canvas
Afterword: The Moist Towelette
Index
Acknowledgments / Colophon
Copyright
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