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Index
Title Copyright Contents Introduction
Everything starts with a bad joke
Partnerships Can Save The World (or at least your business)
Why you need partnerships Why would they want to meet you? Why would people want to introduce you? What do other people value? The moon shot myth – your vision is making me blind Sure, I’ll back Elon Musk The credibility paradox Credibility and trust Credibility and partnerships Social proof Minimum viable partner
The Future Is Progressive Partnerships
Are partnerships really the future of business? Business is like pulling a rabbit out of a hat How I learnt the value of a network – I lost mine! Were there more effective ways of networking? Boring networking Why value trumps small talk and rapport Put some ICE in your cocktail Social and online – does this work in the virtual world? The most connected German in Thailand The real value of being a network leader Traction is everything Plan for failure Keep on keeping on – my second networking event And on – Bangkok Young Professionals Using the media Who do you want to meet, and who do they want to meet? Scaling up – time to expand I don’t want to be an entrepreneur, I just want a better job
Power-up And Enjoy The Game
Progressive partnerships in action The value ladder – build a network from scratch
Future – The Methodology Behind Progressive Partnerships Future
It’s all about your vision Your vision doesn’t matter
Focus
Just one thing
Understand Their Needs
Beyond the surface One million dollar game
Traction
Keep moving forward Contracts, MoUs, letters of agreement
Uplift
Horses for courses (small networks versus big) Sponsorship in detail
Refine
Five ways to monetise your network
Expand
Level-up – raising the game
Summary
The five mistakes to avoid Assume best intent When it goes wrong How to exit partnerships
Looking forward
Enjoy the disruption
The Author
Why me? About Callum Laing
What Next? Acknowledgements
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