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Index
Acknowledgments
Foreword: The Importance of Integrated Thinking
SECTION 1: DESIGN THINKING METHODS: FROM INNOVATION TO INTEGRATION TO TRANSFORMATION
Chapter 1: Notes on the Evolution of Design Thinking: A Work in Progress Craig M. Vogel
Chapter 2: The Designful Company Marty Neumeier
Chapter 3: Creating the Right Environment for Design Julian Jenkins
Chapter 4: Designing Business: New Models for Success Heather M.A. Fraser
Chapter 5: Unleashing the Power of Design Thinking Kevin Clark and Ron Smith
Chapter 6: Design Thinking and Design Management: A Research and Practice Perspective Rachel Cooper,
Chapter 7: The Four Powers of Design: A Value Model in Design Management Brigitte Borja de Mozota
Chapter 8: Transition: Becoming a Design-Minded Organization Thomas Lockwood
SECTION 2: VALUE: BUILDING BRANDS, BY DESIGN
Chapter 9: Building Leadership Brands by Design Jerome Kathman
Chapter 10: Let’s Brandjam to Humanize Our Brands Mark Gobé
Chapter 11: Bringing the Future into Global Brands Tony Kim
Chapter 12: Brand-Driven Innovation Erik Roscam Abbing and Christa van Gessel
Chapter 13: Branding and Design Innovation Leadership: What’s Next? Phil Best
SECTION 3: INFLUENCE: THE HIDDEN IMPORTANCE OF SERVICE DESIGN
Chapter 14: Service Design: An Appraisal Roberto M. Saco and Alexis P. Goncalves
Chapter 15: Bottom-Line Experiences: Measuring the Value of Design in Service Lavrans Løvlie, Chris
Chapter 16: From Small Ideas to Radical Service Innovation Mark Jones and Fran Samalionis
Chapter 17: Would You Like Service with That? Chris Bedford and Anson Lee
Chapter 18: Service Design via the Global Web: Global Companies Serving Local Markets Brian Gillespi
SECTION 4: MEANING: CREATING CUSTOMER EXPERIENCES THAT MATTER
Chapter 19: The Mathematics of Brand Satisfaction Chris Rockwell
Chapter 20: Will Meaningful Brand Experiences Disrupt Your Market? David W. Norton
Chapter 21: The Road to Authentic Brand is Jittered with Design David Lemley
Chapter 22: Customer Loyalty and the Elements of User Experience Jesse James Garrett
Chapter 23: Experiential Design Drives an Established Brand Judi Jacobs and Jeff Hackett
About DMI
Editor Biography
Authors’ Biographies
Index
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