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Index
Introduction Golden Rule No. 1: Diversify WAYS 1-4: Internet chat rooms (discussion forums/bulletin boards)
Way 1: Silence is golden Way 2: Madness is badness Way 3: ‘Due dil’ Way 4: Locate minnows
WAYS 5-25: Stock charts and technical trading
Way 5: Good horses on steady courses Way 6: Dud IPOs Way 7: The return of the dud IPO Way 8: Volatility: going nowhere fast Way 9: Dead cat bounces Way 10: Buy the Bull
Golden rule No. 2: Know the general market trend
Way 11: Sell a Bear Way 12: Selling a Bull, selling a bubble Way 13: Buying a Bear, buying a crash Way 14: Investing in the Bull, trading in the Bear—buying the dips Way 15: Investing in the Bear, trading in the Bull—selling the rallies Way 16: Flat-lining companies: dead or in a coma? Way 17: Volume rises Way 18: Buying BS when the Bull rules Way 19: Boxing clever Way 20: Rockets. Ladles of money
Golden Rule No. 3: Risk = reward
Way 21: Half way or whole way Way 22: Long-term levels Way 23: Broken mountain Way 24: The Big U Way 25: The Big W
WAYS 26-50: Common sense ways to pick stocks
Way 26: Know your company Way 27: Know your company’s product Way 28: Get to know the company’s industry Way 29: Read the specialist press Way 30: Call up the FD and say ‘Hello.’ Way 31: What is hot in the States Way 32: What is hot in Japan Way 33: The market has crystal balls Way 34: Taxi ads Way 35: The curse of the shirt deal Way 36: Buy to the sound of cannons Way 37: Accounting irregularity Way 38: Death of a salesman Way 39: Portfolio: diversify or die Way 40: From the mouths of babes and sucklings Way 41: Not for sale Way 42: Making an offer that can’t be refused Way 43: Invest in the obvious Way 44: Listen to our lords and masters Way 45: Takeovers Way 46: Takeovers: selling the buyers Way 47: Know the long-term Way 48: Know your risk Way 49: Beaten up brands Way 50: Negative Equity
Golden rule No. 4: A pinch of salt required WAYS 51-52: Tracker funds: simple exposure
Way 51: Exchange Traded Funds. Buy a FTSE tracker Way 52: Commodity ETFs. You really want to buy commodities, you really, really want to?
WAYS 53-60: Let the computer do the work
Way 53: P/E, the basic cheap or not cheap indicator Way 54: Sales have value—high sales to market capitalisation Way 55: Get over techno-fear. Let the robot sort you out Way 56: Sectors Way 57: Cash in the bank Way 58: PEG, unleashed Way 59: Dividends: cheques don’t lie; except on the door mat Way 60: The big downer—50% down from the high or more
WAYS 61-64: Rules of thumb
Way 61: Don’t play with political footballs Way 62: Unhappy families Way 63: Old friends Way 64: Don’t buy the top
WAYS 65-69: Gold
Way 65: Let’s not get physical: Gold ETF Way 66: Buy a gold producer Way 67: Buy the 49ers Way 68: Gold has a silver lining Way 69: Don’t buy the gold mine, buy the spade maker
WAYS 70-83: What’s up doc?
Way 70: Sell tips Way 71: When it hits the mainstream, it’s over
Golden rule No. 5: Get rich slow, get poor quick
Way 72: Think long-term, very long-term Way 73: Read through Way 74: Contrarian: if you want a friend buy a dog Way 75: Momentum: catch a rising star Way 76: New brooms Way 77: New brooms and ‘kitchen sinking’ Way 78: Check the website Way 79: Every dark hurricane cloud has a silver lining Way 80: Buy rumour, sell fact Way 81: Browse and research Way 82: Look for history repeating itself Way 83: Long-term earnings growth
WAYS 84-89: What’s up officially doc?
Way 84: Directors’ buys Way 85: Management competence: throwing parties in breweries Way 86: RNS alert Way 87: ‘The next big thing’ Way 88: Mad management Way 89: Profit warnings
WAYS 90-91: Oil
Way 90: Buy an oil producer Way 91: Those darn wildcatters
WAYS 92-101: Vorsprung durch technik
Way 92: Trading costs; the less the better Way 93: Sell in May and go away. Summer holidays at work Way 94: The Santa Effect Way 95: Close of day auction Way 96: No news but it’s moving Way 97: Big gains Way 98: Breakouts Way 99: Constant gainers Way 100: Re-examine your portfolio Way 101: Use all available tools
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