Grow Your Digital Agency by Craven, Robert -- Read -- Imperial Library of Trantor

Index

Foreword Introduction A Sense Of Logic Before Anything: Mindset STRATEGY… The Essence Of Strategy How Good Is Your Agency? Score Your Agency, Now Where Do You Want To Be? A Dashboard For The Journey State Of The Nation Stand Out MARKETING Marketing/Sales: S&M or M&S Marketing Hierarchy Marketing Strategy Strategic Marketing Plan Segment Your Marketplace Differentiation Unique Selling Proposition Your Value Proposition Elevator Pitch (x3) Marketing Channels Sales Process The Sales Funnel Is Dead Proposal Template Pause For Thought MONEY We Need To Talk About Prices Profit Improvement Checklist Profit Improvement Hacks We Need To Talk About Cash TEAMS, PEOPLE, OPERATIONS Beyond The Tip Of The Iceberg In Praise Of Dull, Boring Stuff Structure Time Management Operational Efficiency Relationships Digital Agency Manifesto Bibliography, Further Reading

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