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Index
Cover Page
Title Page
Copyright Page
Table of Contents
Introduction
Part 1: Surviving with Thought, Help, and Action
Chapter 1 - Commit to Finding a Way to Survive
Chapter 2 - Future Financial Performance
Chapter 3 - Take One Careful Step at a Time
Part 2: Reinventing and Innovating ... a Little or a Lot
Chapter 4 - Learn from the Penn Central Bankruptcy
Chapter 5 - Reposition to Increase Effectiveness
Chapter 6 - Do Your Market Research
Chapter 7 - Develop New Market Knowledge
Part 3: Funding for Today and Tomorrow
Chapter 8 - Make Friends with Your Banker
Chapter 9 - Stay Friends with Friends and Family
Chapter 10 - Partners with Money
Chapter 11 - Retirement Funds
Part 4 - Revisiting Basic Principles
Chapter 12 - Remember Your Most Important Asset
Chapter 13 - Maintain Customer Loyalty
Chapter 14 - Manage Without Excuses
Chapter 15 - Understand These Principles
Part 5: Being Cautious
Chapter 16 - Prices-Hold 'em or Fold 'em
Chapter 17 - Recognize Debt's Real Cost
Chapter 18 - Understand and Plan Cash Flow
Chapter 19 - Avoid Wrong Strategy Costs
Part 6: Thriving Plans
Chapter 20 - Plan through Tough Times
Chapter 21 - Use Traditional Strategic Planning
Chapter 22 - A Survive-and-Thrive Reminder
Chapter 23 - Lead the Way ... It Is Up to You
Appendixes
Appendix A: Trend Reporting
Appendix B: Capital Budgeting
Appendix C: How to Create Value with Acquisitions
Exhibits
Final Information
Acknowledgements
Other Resources
About the Author
How to Contact the Author
A Request
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