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Index
Cover
Title Page
Table of Contents
Introduction
Part I: Getting Started with Business Storytelling
Chapter 1: The Scoop on Business Storytelling
Chapter 2: The Why, What, How, and Who of Business Storytelling
Chapter 3: What Makes a Story a Story
Chapter 4: Stories to Have in Your Hip Pocket
Chapter 5: Listening: Hearing What Others Have to Say and Capturing It
Part II: Moving People to Action: Creating Compelling Stories
Chapter 6: Crafting a Story
Chapter 7: Polishing a Story: Structure and Embellishments
Chapter 8: What to Do About Data
Chapter 9: Expanding and Contracting Your Story
Part III: Sharing Stories for Maximum Value
Chapter 10: Getting Comfortable Telling Stories
Chapter 11: Moving Stories into Multiple Media
Chapter 12: Incorporating Story in Your Organization
Part IV: Tailoring Storytelling to Special Circumstances
Chapter 13: Storytelling to Fund Your Passion
Chapter 14: Storytelling in Marketing
Chapter 15: Selling with Stories
Chapter 16: Using Stories to Spark Change
Part V: The Part of Tens
Chapter 17: Ten Things You Should Never, Ever Do
Chapter 18: Ten Storytelling Tips for Speakers
Chapter 19: Ten (or so) Ways to Measure the Results of a Story Project
Appendix: Real-Life Stories and a Template
About the Author
Cheat Sheet
Connect with Dummies
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