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Index
Title Page Copyright Page Foreword Acknowledgments Introduction
It’s the Business that Matters The Long-Term Approach Having the Courage of Your Convictions Let’s Get Started
Chapter 1 - The Five Rules for Successful Stock Investing
Do Your Homework Find Economic Moats Have a Margin of Safety Hold for the Long Haul Know When to Sell Investor’s Checklist: The Five Rules for Successful Stock Investing
Chapter 2 - Seven Mistakes to Avoid
Swinging for the Fences Believing that It’s Different This Time Falling in Love with Products Panicking When the Market Is Down Trying to Time the Market Ignoring Valuation Relying on Earnings for the Whole Story Investor’s Checklist: Seven Mistakes to Avoid
Chapter 3 - Economic Moats
Evaluating Profitability Building an Economic Moat How Long Will It Last? Industry Analysis Investor’s Checklist: Economic Moats
Chapter 4 - The Language of Investing
The Basics Where the Money Goes Practical Financials—The Statements in Use Investor’s Checklist: The Language of Investing
Chapter 5 - Financial Statements Explained
The Balance Sheet The Income Statement The Statement of Cash Flows Conclusion Investor’s Checklist: Financial Statements Explained
Chapter 6 - Analyzing a Company—The Basics
Growth Profitability Financial Health The Bear Case Conclusion Investor’s Checklist: Analyzing a Company—The Basics
Chapter 7 - Analyzing a Company—Management
Compensation Character Running the Business Investor’s Checklist: Analyzing a Company—Management
Chapter 8 - Avoiding Financial Fakery
Six Red Flags Seven Other Pitfalls to Watch Out For Investor’s Checklist: Avoiding Financial Fakery
Chapter 9 - Valuation—The Basics
Paying Up Rarely Pays Off Using Price Multiples Wisely Say Yes to Yield Investor’s Checklist: Valuation—The Basics
Chapter 10 - Valuation:—Intrinsic Value
Cash Flow, Present Value, and Discount Rates Calculating Present Value Fun with Discount Rates Calculating Perpetuity Values Margin of Safety Conclusion Investor’s Checklist: Valuation—Intrinsic Value
Chapter 11 - Putting It All Together
Advanced Micro Devices Biomet Conclusion
Chapter 12 - The 10-Minute Test
Does the Firm Pass a Minimum Quality Hurdle? Has the Company Ever Made an Operating Profit? Does the Company Generate Consistent Cash Flow from Operations? Are Returns on Equity Consistently above 10 Percent, with Reasonable Leverage? Is Earnings Growth Consistent or Erratic? How Clean Is the Balance Sheet? Does the Firm Generate Free Cash Flow? How Much “Other” Is There? Has the Number of Shares Outstanding Increased Markedly over the Past Several Years? Beyond the 10 Minutes
Chapter 13 - A Guided Tour of the Market
Where to Look Conclusion
Chapter 14 - Health Care
Economic Moats in Health Care Pharmaceuticals Generic Drug Companies Biotechnology Medical Device Companies Health Insurance/Managed Care Investor’s Checklist: Health Care
Chapter 15 - Consumer Services
Companies We See Every Day Restaurants Retail Conclusion Investor’s Checklist: Consumer Services
Chapter 16 - Business Services
Outsourcing Trend Economic Moats in Business Services Technology-Based Businesses People-Based Businesses Hard-Asset-Based Businesses Investor’s Checklist: Business Services
Chapter 17 - Banks
It’s All about Risk Managing Credit Risk Selling Liquidity Managing Interest Rate Risk Economic Moats in Banks Hallmarks of Success for Banks Investor’s Checklist: Banks
Chapter 18 - Asset Management and Insurance
Asset Management Life Insurance Property/Casualty Insurance Investor’s Checklist: Asset Management and Insurance
Chapter 19 - Software
Segments of the Software Industry Economic Moats in the Software Industry Software Accounting 101 Red Flags Hallmarks of Success for Software Companies What’s Not to Like about Software? Conclusion Investor’s Checklist: Software
Chapter 20 - Hardware
What Drives the Hardware Industry Hardware Industry Dynamics Economic Moats in Hardware Hallmarks of Success for Hardware Companies Investor’s Checklist: Hardware
Chapter 21 - Media
How Media Companies Make Money Economic Moats in Media Publishing Profits Broadcasting and Cable Investing in the Entertainment Industry Hallmarks of Success in the Media Sector Risks in the Media Sector Investor’s Checklist: Media
Chapter 22 - Telecom
Telecom Economics Economic Moats in Telecom Hallmarks of Success in Telecom Conclusion Investor’s Checklist: Telecom
Chapter 23 - Consumer Goods
How Companies Make Money in Consumer Goods Key Strategies for Growth What’s Not to Like in Consumer Products Economic Moats in Consumer Goods Hallmarks of Success in Consumer Goods Conclusion Investor’s Checklist: Consumer Goods
Chapter 24 - Industrial Materials
The Problem with Cyclicality Economic Moats in Basic Materials Economic Moats in Industrial Materials Hallmarks of Success in Industrial Materials Red Flags Finding Opportunities in Industrial Materials Investor’s Checklist: Industrial Materials
Chapter 25 - Energy
From the Ground To the Pipelines To the Refineries To the Consumers Providing the Services The Impact of Commodity Prices Economic Moats in Energy Hallmarks of Success for Energy Companies Risks in the Energy Sector Conclusion Investor’s Checklist: Energy
Chapter 26 - Utilities
Electricity Primer Regulation, Regulation, Regulation Financial Characteristics of Utilities Hallmarks of Success for Utility Companies Risks in the Utilities Sector The Big Picture Investor’s Checklist: Utilities
Appendix Recommended Readings Morningstar Resources Index
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