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Index
Cover Title Page Copyright Contents Introduction About the Author Wav™ Page Part I: Introductory Topics
Chapter 1. Basic Economics—Wants and Needs
Exactly What Is Economics? Scarcity Wants and Needs Decisions Endnotes
Chapter 2. Managing Scarcity—Decisions
Artificial Demand and Fads Real Scarcity Choice Based on Scarcity Evaluating Opportunity Cost How Scarcity Shapes Core Values Scarcity in a World of Inefficiency and Inequity Induced Scarcity Choice and Scarcity The Role of Marginal Analysis Endnotes
Chapter 3. Common Economic Myths
Economics and Taxes Economics and the Future Economics and Inflation Economics and Unemployment Truths, Not Myths Endnotes
Part II: Microeconomics
Chapter 4. Supply and Demand—How Markets Work
Overview, the Nature of Goods and Services The Importance of Choice Demand and Supply Functions Stability and the Effects of Equilibrium Excess Demand or Supply Endnotes
Chapter 5. The Microeconomics Business Cycle
The Business Cycle and e-Commerce Equilibrium in the Microeconomic System Decisions and the Microeconomic Business Cycle Basic Decisions and the Business Cycle Endnotes
Chapter 6. Production and Output
The Factors of Production Production Activities Defining the Production Function The Law of Diminishing Returns Endnotes
Chapter 7. Price and Elasticity
Price and Elasticity Cross-Price Elasticity Product Substitutes and Complements Income Elasticity Supply Elasticity Endnotes
Chapter 8. Substitutes and Complements
The Nature of Substitutes The Nature of Complements Endnotes
Chapter 9. Factor Markets
Factors of Production The Competitive Factor Markets Production Function and Profitability The Theory of Perfect Competition Diminishing Returns Endnotes
Chapter 10. Marginal Analysis
Marginal Benefits and Marginal Costs Marginal Revenue Marginal Benefits Marginal Cost The Business Value of Marginal Analysis Endnotes
Chapter 11. Market Equilibrium
External Factors The Equilibrium Shift Many Forms of Equilibrium Endnotes
Chapter 12. Organizations: Perfect Competition
Ideal Conditions Barriers to Entry Barriers to Exit Normal Profits The Value of the Perfect Competition Model Endnotes
Chapter 13. Competition and Economic Game Theory
Game Theory as an Economic Force The Prisoner’s Dilemma Zero-Sum Games Cooperative and Non-Cooperative Games Tragedy of the Commons Nash Equilibrium Endnotes
Chapter 14. Market Structures
Perfect Competition Assumptions in the Perfect Market The Monopoly The Oligopoly Monopolistic Competition Endnotes
Part III: Macroeconomics
Chapter 15. Gross Domestic Product
Three Ways to Calculate GDP Gross National Income (GNI) Limitations of GDP Endnotes
Chapter 16. Unemployment and Labor Force Participation
Unemployment and Its Economic Affects Ideal Unemployment Levels The Labor Participation Rate Endnotes
Chapter 17. Inflation and Recession
Myths About Inflation Calculating Inflation The GDP Deflator and Price Indices The Cost of Inflation Inflation and Expectations Challenges in Measuring Inflation Theories of Inflation Recession Endnotes
Chapter 18. The Macroeconomics Business Cycle
Phases of the Business Cycle Underlying Causes of the Business Cycle Long-Term GDP Trends Business Cycles and the Purpose of Macroeconomics The Product-Based Business Cycle Endnotes
Chapter 19. Consumption versus Savings
Marginal Propensity to Consume MPC Variances by Standard of Living Marginal Propensity to Save The Multiplier Effect Endnotes
Chapter 20. The Role of Government
Government Intervention How Governments Act in the Economy Government Rights and Duties Endnotes
Bibliography Glossary
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