Thank You for Arguing · 4th Edition, What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion by Heinrichs, Jay -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Contents Preface Preface to the New Edition Epigraph Introduction

1. Open Your Eyes: The Invisible Argument

Offense

2. Set Your Goals: Cicero’s Lightbulb 3. Control the Tense: Orphan Annie’s Law 4. Soften Them Up: Character, Logic, Emotion 5. Get Them to Like You: Eminem’s Rules of Decorum 6. Make Them Listen: The Lincoln Gambit 7. Use Your Craft: The Belushi Paradigm 8. Show You Care: Quintilian’s Useful Doubt 9. Control the Mood: The Aquinas Maneuver 10. Turn the Volume Down: The Scientist’s Lie 11. Gain the High Ground: Aristotle’s Favorite Topic 12. Persuade on Your Terms: The Sister Frame 13. Control the Argument: Homer Simpson’s Canons of Logic 14. Make a Connection: The Chandler Bing Adjustment

Defense

15. Spot Fallacies: The Seven Deadly Logical Sins 16. Call a Foul: Nixon’s Trick 17. Know Whom to Trust: Persuasion Detectors 18. Find the Sweet Spot: More Persuasion Detectors 19. Deal with a Bully: Socrates’ Smile

Advanced Offense

Advanced Agreement

Appendices

Appendix I: Argument Lab Appendix II: The Tools Appendix III: Glossary Appendix IV: Chronology Appendix V: Further Reading

Dedication Acknowledgments Other Titles About the Author