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Index
Section 1: FINANCE BASICS
Don’t Be Afraid
Finance Quiz
The Key Financial Statements
The Fundamental Laws of Business
Section 2: MAKING GOOD DECISIONS—AND MOVING THOSE NUMBERS
Using Statements to Measure Financial Health
Grow Your Profits by Streamlining Your Business
Working Your Assets to Boost Your Growth
Profit ≠ Cash (and You Need Both)
Why Cash Matters
Your Balance Sheet Levers
What’s Your Working Capital Model? A Case Study
Learn to Speak the Language of ROI
Practical Tools for Management Decisions
Section 3: THE LIMITS OF FINANCIAL DATA
What the Financial Statements Don’t Tell You
The Five Traps of Performance Measurement
Finance Quiz
Glossary
Index
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