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Index
Cover
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: Getting Started with Etsy
Chapter 1: Handmade for Each Other: Falling in Love with Etsy
Creative Crusade: Understanding Etsy’s Purpose and Business Model
World Up: Introducing the World of Etsy
Storefront and Center: Setting Up Your Storefront
Sell’s Angels: Surveying the Etsy Selling Process
Takin’ Care of Business: Handling Business Matters
Community Collage: Engaging in the Etsy Community
Chapter 2: Let’s Get This Party Started: Signing Up
Sign Me Up! Becoming a Registered User
It’s a Sign: Signing In
High Profile: Setting Up Your Public Profile
Chapter 3: There’s No Place Like Home: Discovering Etsy’s Home Page
Home Sweet Home: Etsy’s Home Page
Tonight’s Head(er)liner: Exploring the Header Bar
Category Eight: Browsing Etsy’s Category Links
But Wait! There’s More! Exploring More Ways to Shop from Etsy’s Home Page
The Velvet Blog: Reading Etsy Blog Posts
Campaign Promises: Tracking Etsy Campaigns
Say What? Discovering What Etsy Is
Playing Footsie: Exploring Footer Links
’Appy Days: Exploring the Home Page on the Etsy App
Chapter 4: Account Trackula: Navigating Your Etsy Account and the Shop Manager
Hey You! Exploring the You Menu
Final Account-down: Managing Your Etsy Account
Shop Talk: Familiarizing Yourself with the Shop Manager
Chapter 5: Buy and Buy: Finding and Purchasing Items on Etsy
Gimme One Reason: Understanding Why You Should Buy on Etsy
Go Fish: Using Etsy’s Search Tool
Transaction Oriented: Delving into Transaction Details
A Review to a Kill: Leaving a Review After You Buy
Case in Point: Filing a Case Against a Seller
Chapter 6: Safe Word: Maintaining Privacy and Safety on Etsy
Oh, Behave! Adhering to Etsy’s House Rules
Private Party: Guarding Your Privacy on Etsy
Safe Passage: Keeping Yourself Safe on Etsy
Brooklyn, We Have a Problem: Reporting Issues to Etsy
Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop
Chapter 7: Sell Coverage: Understanding What You Can and Can’t Sell on Etsy
Yes, We Can! Figuring Out What You Can Sell on Etsy
Just Say No! Understanding What’s Not Allowed on Etsy
Off with Their Heads! Knowing What Happens If You Break a Rule
Chapter 8: Come on In! Creating an Eye-Catching Storefront
Shop to It: Setting Up Your Etsy Shop
Picture This: Adding a Cover Photo and Shop Icon to Your Shop
Title Wave: Adding a Shop Title and Announcement
All about Me: Adding an About Section
Let’s See It! Viewing Your Shop
Team Edit-ward: Editing Your Shop Settings
Chapter 9: Policy Academy: Setting Your Shop’s Policies
Fair and Square: General Policy Tips
Policy Wonk: Using Etsy’s Shop Policies Template
Chapter 10: The Price Is Right! Pricing Your Pieces
Formulaic Plot: Breaking Down Your Pricing Formulas
Eyes on the Price: Evaluating Your Prices
Something Old: Pricing Vintage Items
How Low Can You Go? Pricing for Sales
Part 3: She Sells Seashells (And More): Understanding the Etsy Selling Process
Chapter 11: Say Cheese! Photographing Your Wares
I’ll Take That-a-One! Choosing a Camera
In Style: Styling Your Photos
Lighting Bug: Lighting Your Shot
Compose Yourself: Composing Your Shot
Focus, People! Focusing Your Image
Shoot, Shoot, and Shoot Some More: Taking Lots of Pictures
Clean-Up on Image Five: Tidying Up Your Photos with Image-Editing Software
Chapter 12: Word Up: Composing Engaging Titles and Descriptions
Headline Muse: Writing Titillating Listing Titles
Story Time: Telling a Story with Your Listing Description
SEO Speedwagon: Using Search Engine Optimization to Drive Traffic
Proofread, Please! Proofreading Your Listing
Chapter 13: Selling Like Hotcakes: Listing Your Items
Lister, Lister: Listing a New Item
Ch-Ch-Ch-Ch-Changes: Editing a Listing
Copycat: Copying a Listing
Renewable Resources: Renewing a Listing
Pull the Plug: Deactivating a Listing
Rearrange Your Face: Rearranging the Listings in Your Etsy Shop
Feature Comforts: Featuring an Item in Your Etsy Shop
Chapter 14: Wrap It Up: Closing the Deal
You’ve Got Sale: Finding Out You Have a Sale
Baby Got Track: Keeping Track of Sales
Guided by Invoices: Handling Invoices
Show Me the Money: Receiving Payment
Chapter 15: The Ship Hits the Fan: Shipping Your Items
The Right (Packaging) Stuff: Obtaining Shipping Supplies
Package Deal: Showing Your Love and Care with Packaging
Ship Shop: Comparing Shipping Carriers
Crafters without Borders: Shipping Internationally
Ship Happens: Choosing Etsy Shipping Options
Profile Pick: Saving and Selecting a Shipping Profile
Print It to Win It: Printing Shipping Labels on Etsy
Deliverance: Sending Your Package on Its Merry Way
Marky Mark: Marking the Item as Shipped in Etsy
Part 4: All Up in Your Bidness: Handling Business Matters
Chapter 16: High Exposure: Marketing Your Etsy Business
Brandy, You’re a Fine Girl: Building Your Brand
Poetry in Promotion: Using Etsy Tools to Promote Your Shop
Saving Facebook: Promoting Your Etsy Shop on Social Media
Go Postal: Sending an Email Newsletter
Chapter 17: You’ve Been Served: Providing Excellent Customer Service
Pros and Convos: Accessing Etsy Convos
Let’s Talk: Communicating with Buyers
Bungle Fever: Handling a Bungled Transaction and Other Tough Issues
Chapter 18: Business as Usual: Managing Your Etsy Store
Paradise by the Dashboard Light: Using the Shop Manager Dashboard
“I’m Just a Bill”: Paying Your Etsy Bill
Taxing Matters: Appeasing Uncle Sam
Recording Artist: Keeping Accurate Records
One Track Mind: Tracking and Analyzing Shop Stats
An App a Day: Using Etsy Apps to Run Your Store
Too Legit to Quit: Making Your Business Legit
The Artist Is Out: Switching to Vacation Mode
Hanging It Up: Closing Your Etsy Shop
Chapter 19: Growing Your Etsy Business
You Got the Whole(sale) World in Your Hands: Selling Wholesale on Etsy
Howdy Partner: Finding Shop Helpers and Production Partners
Pattern-Cake, Pattern-Cake: Building a Custom Shop with Pattern
Going Mobile: Taking Your Etsy Show on the Road
Part 5: Commune System: Exploring the Etsy Community
Chapter 20: Community Building: Joining the Etsy Community
Talk among Yourselves: Using Etsy Forums
Go Team! Exploring Etsy Teams
Event Horizon: Staying Apprised of Etsy Events
Miss Manners: Respecting Community Etiquette
Chapter 21: OMG, Did You Hear? Keeping Up with Etsy News
All the News That’s Fit to Print: Exploring the Etsy Blog
Mail Bonding: Signing Up for Etsy Email Newsletters
Social Skills: Staying in Touch Using Social Media
Proto Baggins: Joining Etsy Prototypes
Chapter 22: A Love-Love Relationship: Showing Your Love for Other Etsy Sellers
Por Favorite: Favoriting on Etsy
Follow Me! Following Others on Etsy
Chapter 23: Help! Getting It When You Need It
Handy Dandy: Reading the Seller Handbook
Search and Rescue: Searching for Help on Etsy
People Person: Getting Personalized Help
Part 6: The Part of Tens
Chapter 24: Ten Terrific Tips for Etsy Sellers
Have a Place for Everything
Save Time with Twosies
Organize Your Paperwork
Use What You Discover from Other Shops
Offer Service with a Smile
Network, Network, Network
Send an Email Newsletter
Learn to Say No
Never Give In
Have Fun!
Chapter 25: Ten Strategies for Marketing Your Etsy Shop
Offer Tiered Pricing
Understand That Giving Begets Giving
Provide a Guarantee
Consider a Loyalty Program
Impose a Deadline
Create a Great Email Signature
Connect with Social Media
Make Google Your Best Friend
Use Your Items in the Real World
Help Your Community
About the Authors
Advertisement Page
Connect with Dummies
End User License Agreement
Table of Contents
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