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Index
Cover
Introduction
About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go from Here
Part 1: Getting Started with Etsy
Chapter 1: Handmade for Each Other: Falling in Love with Etsy
Creative Crusade: Understanding Etsy’s Purpose and Business Model World Up: Introducing the World of Etsy Storefront and Center: Setting Up Your Storefront Sell’s Angels: Surveying the Etsy Selling Process Takin’ Care of Business: Handling Business Matters Community Collage: Engaging in the Etsy Community
Chapter 2: Let’s Get This Party Started: Signing Up
Sign Me Up! Becoming a Registered User It’s a Sign: Signing In High Profile: Setting Up Your Public Profile
Chapter 3: There’s No Place Like Home: Discovering Etsy’s Home Page
Home Sweet Home: Etsy’s Home Page Tonight’s Head(er)liner: Exploring the Header Bar Category Eight: Browsing Etsy’s Category Links But Wait! There’s More! Exploring More Ways to Shop from Etsy’s Home Page The Velvet Blog: Reading Etsy Blog Posts Campaign Promises: Tracking Etsy Campaigns Say What? Discovering What Etsy Is Playing Footsie: Exploring Footer Links ’Appy Days: Exploring the Home Page on the Etsy App
Chapter 4: Account Trackula: Navigating Your Etsy Account and the Shop Manager
Hey You! Exploring the You Menu Final Account-down: Managing Your Etsy Account Shop Talk: Familiarizing Yourself with the Shop Manager
Chapter 5: Buy and Buy: Finding and Purchasing Items on Etsy
Gimme One Reason: Understanding Why You Should Buy on Etsy Go Fish: Using Etsy’s Search Tool Transaction Oriented: Delving into Transaction Details A Review to a Kill: Leaving a Review After You Buy Case in Point: Filing a Case Against a Seller
Chapter 6: Safe Word: Maintaining Privacy and Safety on Etsy
Oh, Behave! Adhering to Etsy’s House Rules Private Party: Guarding Your Privacy on Etsy Safe Passage: Keeping Yourself Safe on Etsy Brooklyn, We Have a Problem: Reporting Issues to Etsy
Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop
Chapter 7: Sell Coverage: Understanding What You Can and Can’t Sell on Etsy
Yes, We Can! Figuring Out What You Can Sell on Etsy Just Say No! Understanding What’s Not Allowed on Etsy Off with Their Heads! Knowing What Happens If You Break a Rule
Chapter 8: Come on In! Creating an Eye-Catching Storefront
Shop to It: Setting Up Your Etsy Shop Picture This: Adding a Cover Photo and Shop Icon to Your Shop Title Wave: Adding a Shop Title and Announcement All about Me: Adding an About Section Let’s See It! Viewing Your Shop Team Edit-ward: Editing Your Shop Settings
Chapter 9: Policy Academy: Setting Your Shop’s Policies
Fair and Square: General Policy Tips Policy Wonk: Using Etsy’s Shop Policies Template
Chapter 10: The Price Is Right! Pricing Your Pieces
Formulaic Plot: Breaking Down Your Pricing Formulas Eyes on the Price: Evaluating Your Prices Something Old: Pricing Vintage Items How Low Can You Go? Pricing for Sales
Part 3: She Sells Seashells (And More): Understanding the Etsy Selling Process
Chapter 11: Say Cheese! Photographing Your Wares
I’ll Take That-a-One! Choosing a Camera In Style: Styling Your Photos Lighting Bug: Lighting Your Shot Compose Yourself: Composing Your Shot Focus, People! Focusing Your Image Shoot, Shoot, and Shoot Some More: Taking Lots of Pictures Clean-Up on Image Five: Tidying Up Your Photos with Image-Editing Software
Chapter 12: Word Up: Composing Engaging Titles and Descriptions
Headline Muse: Writing Titillating Listing Titles Story Time: Telling a Story with Your Listing Description SEO Speedwagon: Using Search Engine Optimization to Drive Traffic Proofread, Please! Proofreading Your Listing
Chapter 13: Selling Like Hotcakes: Listing Your Items
Lister, Lister: Listing a New Item Ch-Ch-Ch-Ch-Changes: Editing a Listing Copycat: Copying a Listing Renewable Resources: Renewing a Listing Pull the Plug: Deactivating a Listing Rearrange Your Face: Rearranging the Listings in Your Etsy Shop Feature Comforts: Featuring an Item in Your Etsy Shop
Chapter 14: Wrap It Up: Closing the Deal
You’ve Got Sale: Finding Out You Have a Sale Baby Got Track: Keeping Track of Sales Guided by Invoices: Handling Invoices Show Me the Money: Receiving Payment
Chapter 15: The Ship Hits the Fan: Shipping Your Items
The Right (Packaging) Stuff: Obtaining Shipping Supplies Package Deal: Showing Your Love and Care with Packaging Ship Shop: Comparing Shipping Carriers Crafters without Borders: Shipping Internationally Ship Happens: Choosing Etsy Shipping Options Profile Pick: Saving and Selecting a Shipping Profile Print It to Win It: Printing Shipping Labels on Etsy Deliverance: Sending Your Package on Its Merry Way Marky Mark: Marking the Item as Shipped in Etsy
Part 4: All Up in Your Bidness: Handling Business Matters
Chapter 16: High Exposure: Marketing Your Etsy Business
Brandy, You’re a Fine Girl: Building Your Brand Poetry in Promotion: Using Etsy Tools to Promote Your Shop Saving Facebook: Promoting Your Etsy Shop on Social Media Go Postal: Sending an Email Newsletter
Chapter 17: You’ve Been Served: Providing Excellent Customer Service
Pros and Convos: Accessing Etsy Convos Let’s Talk: Communicating with Buyers Bungle Fever: Handling a Bungled Transaction and Other Tough Issues
Chapter 18: Business as Usual: Managing Your Etsy Store
Paradise by the Dashboard Light: Using the Shop Manager Dashboard “I’m Just a Bill”: Paying Your Etsy Bill Taxing Matters: Appeasing Uncle Sam Recording Artist: Keeping Accurate Records One Track Mind: Tracking and Analyzing Shop Stats An App a Day: Using Etsy Apps to Run Your Store Too Legit to Quit: Making Your Business Legit The Artist Is Out: Switching to Vacation Mode Hanging It Up: Closing Your Etsy Shop
Chapter 19: Growing Your Etsy Business
You Got the Whole(sale) World in Your Hands: Selling Wholesale on Etsy Howdy Partner: Finding Shop Helpers and Production Partners Pattern-Cake, Pattern-Cake: Building a Custom Shop with Pattern Going Mobile: Taking Your Etsy Show on the Road
Part 5: Commune System: Exploring the Etsy Community
Chapter 20: Community Building: Joining the Etsy Community
Talk among Yourselves: Using Etsy Forums Go Team! Exploring Etsy Teams Event Horizon: Staying Apprised of Etsy Events Miss Manners: Respecting Community Etiquette
Chapter 21: OMG, Did You Hear? Keeping Up with Etsy News
All the News That’s Fit to Print: Exploring the Etsy Blog Mail Bonding: Signing Up for Etsy Email Newsletters Social Skills: Staying in Touch Using Social Media Proto Baggins: Joining Etsy Prototypes
Chapter 22: A Love-Love Relationship: Showing Your Love for Other Etsy Sellers
Por Favorite: Favoriting on Etsy Follow Me! Following Others on Etsy
Chapter 23: Help! Getting It When You Need It
Handy Dandy: Reading the Seller Handbook Search and Rescue: Searching for Help on Etsy People Person: Getting Personalized Help
Part 6: The Part of Tens
Chapter 24: Ten Terrific Tips for Etsy Sellers
Have a Place for Everything Save Time with Twosies Organize Your Paperwork Use What You Discover from Other Shops Offer Service with a Smile Network, Network, Network Send an Email Newsletter Learn to Say No Never Give In Have Fun!
Chapter 25: Ten Strategies for Marketing Your Etsy Shop
Offer Tiered Pricing Understand That Giving Begets Giving Provide a Guarantee Consider a Loyalty Program Impose a Deadline Create a Great Email Signature Connect with Social Media Make Google Your Best Friend Use Your Items in the Real World Help Your Community
About the Authors Advertisement Page Connect with Dummies End User License Agreement
Table of Contents Begin Reading iii iv vii viii ix x xi xii xiii xiv xv 1 2 3 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 153 154 155 156 157 158 159 160 161 162 163 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 185 186 187 188 189 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 333 334 335 336 337 338 339 340 341 342 359 360 362 363 364 365 366 367 368
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