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Index
Cover
Series page
Title page
Copyright page
Table of Contents
Acknowledgments
Introduction: The Rise of Memetic Media
Part I Media Made Memetic
1 Logics: The Fundamentals of Memetic Participation
2 Grammar: Structures for Making Statements and Making Do
3 Vernacular: Everyday Expression in the Memetic Lingua Franca
Part II Memetic Public Participation
4 Antagonism: Race, Gender, and Counterpublic Contestation
5 Voice: Pop and Populism in Public Commentary
6 Conversation: Cultural Participation and the Culture Industries
Conclusion: The World Made Meme
Appendix: Methods and Ethics
References
Index
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