The Publishing Business by Smith, Kelvin -- Read -- Imperial Library of Trantor

Index

Cover Title Page Contents Introduction

People and publishing: who does what in book publishing? Chapter-by-chapter

1 The fundamentals of publishing

A very short history of publishing Why finance matters The relationship between different parts of the industry Preparing for a future in publishing The global and local fundamentals Case study: Bertelsmann and Penguin Random House Interview: Cathy Wells, HR Director, Hachette Book Group Summary

2 The publishing ecosystem

Varieties of publication – markets and audiences Print and e-books Journals, magazines and newspapers Who adds value in the publishing process Case study: Amazon and EBSCO Interview: Maria Vassilopoulos, Business Development Manager, The Bookseller Summary

3 Writers, readers and intermediaries

Authors, illustrators, creators and their rights Agents and other gatekeepers Network and opinion formers Channels to readers and buyers Case study: Frankfurt Book Fair Interview: Ashleigh Gardner, Head of Partnerships, Wattpad Interview: Caroline Walsh, Literary Agent, David Higham Associates Summary

4 Editorial processes

Policy and planning: list building and market niches Commissioning: research, reputation and funds Contractual matters: formats and co-editions Editorial work: from submission to publication Case study: A Guide for Dummies Interview: Anne Meadows, Commissioning Editor, Granta and Portobello Books Summary

5 Design and production

Platforms and formats appropriate for the content Scheduling the publication process Controlling costs and establishing prices Case study: Horrible Histories Interview: Alex Bell, Production Programme Manager, Dorling Kindersley Summary

6 Print and digital publishing

Choosing from a variety of media and formats Legalities of publishing in a wired world Digital workflow and software standards Communication for print and e-publications Case study: Print and digital at the university presses Interview: Eric Huang, Development Director, Made in Me Summary

7 Rights

How different rights developed Range of rights Who is involved in selling rights Case study: The rights potential of children’s books Interview: Jason Bartholomew, Rights Director, Hodder & Stoughton Summary

8 Marketing, sales and distribution

Marketing Communication through promotion and publicity Managing budgets and schedules Using feedback to monitor success Case study: Persephone Books Interview: Ian Lamb, Head of Children’s Marketing and Publicity, Bloomsbury Publishing Summary

Conclusion Glossary Bibliography and resources The publishing year: book fairs and other major publishing events Index Picture credits and acknowledgements eCopyright