Conducting Research Surveys via E-Mail and the Web by Schonlau, Matthias -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Preface Contents Figures Tables Summary Acknowledgments Acronyms Chapter One - Introduction Chapter Two - Background on the Survey Process

The Survey Process as a Whole: The Basic Steps Contact, Response, and Follow-up Modes Probability and Convenience Samples Important Considerations in Planning a Survey

Response Rates Cost Timeliness Sources of Error Data Quality

Chapter Three - Literature Review of Web and E-Mail Surveys

A Brief History of Electronic Surveys Response Rates of Internet Surveys Cost of a Web Survey Versus Other Modes Comparing Speed and Timeliness of Internet Surveys with Other Modes Sources of Error with Internet Surveys Data Quality in E-Mail Versus Mail Surveys

Chapter Four - Choosing Among the Various Types of Internet Surveys

Convenience Sampling Approaches

Uncontrolled Instrument Distribution Systematic Sampling of Web Site Visitors Volunteer Panel

Probability Sampling Approaches

Sampling from a Closed Population Sampling from General Populations Prerecruited Panel

A Hybrid Sampling Approach: Combining a Convenience Sample with a Probability Sample Summary

Chapter Five - Guidelines for Designing and Implementing Internet Surveys

Questionnaire Design Automation Fielding

Chapter Six - Internet Survey Case Studies

A Survey Using a Probability Sample of a Closed Population An Inexpensive Web Survey with a Convenience Sample A Survey with a Probability Sample of a General Population and Multiple Response Modes A Survey by a Commercial Web Survey Firm Using a Convenience Sample Adjusted for Self-Selection Two Surveys Using Probability Samples from Closed Populations

Prodigy Survey Pew Research Center Survey Summary of the Two Surveys

Chapter Seven - Conclusions

The Future of Internet-Based Survey Methods Considerations in Employing the Internet for Research Surveys Addressing Claims About the Current Performance of Internet Surveys

Are They Faster? Are They Better? Are They Cheaper? Are They Easier to Conduct?

Some Unanswered Questions About Internet Surveys

What Is the Optimal Instrument Design? How Effective Are Incentives? How Effective Is Weighting?

Appendix

Appendix A - Literature Review of Response Rates Appendix B - Summary of Evidence in the Literature Appendix C - How Effective is Using a Convenience Sample to Supplement a Probability Sample?

References

← Prev
Back
Next →

← Prev
Back
Next →