Intersection by Guenther, Milan -- Read -- Imperial Library of Trantor

Index

Cover image Title page Table of Contents Front-matter Copyright Introduction

Why Did We Call this Book Intersection? The Story Behind this Book Design, Strategy, and The Enterprise Who Intersection is For How Intersection is Structured How To Use Intersection

Part 1: Thoughts on Enterprise Design

Introduction 1. The Relationship Challenge

Example Designing Enterprises Humanizing Technology Modular and Co-Created Systems Open and Interconnected Systems Ubiquitous and Mobile Systems Intelligent and Adaptive Systems Case Study _ AEG Design Challenges The Role of Technology

2. Blurring Boundaries

Disruptive Change Relationship Complexity Business Relevance Example Innovating Across Domains and Disciplines Example Example Connecting the Dots Diversity Ownership Respect Integration Socio-Economic Innovation Techno-Economic Innovation Socio-Technical Innovation Enterprise Innovation Case Study _ La 27e Région Design Residencies Getting There

3. The Design-Minded Enterprise

About Strategic Design Example The Design Of Signs The Design Of Objects The Design Of Interaction The Design Of Systems The Design Competency Example Holistic Understanding Systemic Modeling Enterprise Vision Design in The Enterprise Case Study _ Apple Designing An End-To-End System Design as a Culture Design As An Organization

Part 2: The Enterprise Design Framework

Introduction

Framework Overview En-Ter-Prise (Plural Enterprises)

4. Big Picture

Example #1 Identity Example #2 Architecture Example Example #3 Experience Example Example Example Designing With Big Picture Aspects Case Study _ Ikea Identity Architecture Experience

5. Anatomy

Example #4 Actors Example #5 Touchpoints Example #6 Services Example #7 Content Example Designing with relationship elements Case Study _ Vda Actors Touchpoints Services Content

6. Frames

#8 Business Example #9 People Example #10 Function Example #11 Structure Example Example Designing with Frames Case Study _ Jeppesen Business People Function Structure

7. Design Space

#12 Communication Example Communication In The Enterprise #13 Information Example Information In The Enterprise #14 Interaction Example Interaction In The Enterprise Example #15 Operation Example Operation In The Enterprise #16 Organization Organization In The Enterprise Example #17 Technology Technology In The Enterprise Designing The Enterprise As A System Example Case Study_ Sap Communication Information Interaction Operations Organization Technology

8. Rendering

#18 Signs Example Signs In The Enterprise Example #19 Things Example Things In The Enterprise #20 Places Example Places in the Enterprise Rendering The Enterprise Across Channels Example Case Study _ Bbva Signs Things Places

Part 3: Enterprise Design Approach

Introduction 9. Design Process

Prepare Big Picture Anatomy Discover Anatomy Frames Define Frames Design Space Ideate Design Space Rendering Validate Rendering Frames Implement Rendering Anatomy Deliver Rendering Big Picture Case Study_Instagram 1 Prepare 2 Discover 3 Define 4 Ideate 5 Validate 6 Implement 7 Deliver

10. Design Program

Strategy Themes Practice Framework

Outlook

The Enterprise as A Program The Social Enterprise Enterprise — The Next Generation

Index References Image Credits The Team Acknowledgements

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