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Imperial Library
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Index
Dedication
Epigraph
Contents
1. The Satisfaction Exceeds the Sacrifice
2. Why Get By on “Good Enough”?
3. The Secret to Successful Negotiating
4. A Lesson in Aggression
5. The Moral of the Kodak Cow
6. The Risk of Doing Something New
7. Seeing the Rain in a Drop of Hope
8. Bare-Knuckle Lessons
9. Nobody Deserves Anything
10. Mediocrity Is a Virus
11. How to Kick Your Own Ass
12. The Law of 24
13. A Secret Source for Great Employees
14. Never Underestimate the Power of Fun
15. Large Frogs Need Big Lily Pads
16. The Biggest Challenge to Growth
17. The 10 Percent Solution
18. Make No Room for Rumours
19. The Organic Organization
20. Knowing without Knowing How You Know
21. The Most Important Part of Listening
22. Branding—It’s Not Just for Cattle
23. Don’t Get Stuck Halfway Up the Mountain
24. What All Salespeople Should Know
25. It’s a Sales Call, Not a First Date
26. Why You Shouldn’t Be Selling Salt
27. “Let’s Wait and See What Happens,” Said the Captain of the Titanic
28. Speak Less and Lie Never
29. Pamper Your Strengths and Play Down Your Weaknesses
30. Problems Are Problems First and Opportunities Later
31. Failure Can Be Good Training for Success
32. A Club of Takers
33. What’s Going On Outside the Office Window?
34. A Lesson from Oprah
35. Short Careers and Long Traditions
36. The World Is Looking East
37. It’s Never about Where You Come From
38. Going Home and Growing Up
39. Adam’s Dream and My Reality
Acknowledgements
About the Author
Credits
Copyright
About the Publisher
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