Real Estate Photography for Everybody by Castle, Ron -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Contents About the Author Introduction 1. Business Realities

Build Your Client Base Define Your Market Area

2. Equipment

Tripod: Ball Head Tripod: Geared Head Cell Phone Mount Cell Phone or Point-and-Shoot Tripod Tilt/Shift Lens Tilt/Shift Lens: Framing Choices Cameras RAW Format Live View Articulating Screen Drones Computer

3. Capture Basics

Basic Camera Settings Live View Highlight Alert Leveling the Camera Distorted Verticals Better Verticals Crooked Horizontals Improved Horizontals Crooked Horizontals Improved Horizontals Exposure Bracketing for HDR Final HDR Image SIDEBAR: Don’t Overshoot Point-and-Shoot Cameras Cell Phone Cameras Suggested Apps ProCam 4 Final Analysis

4. Post-Processing

Import Dialog Box Additional Import Settings Select and Process HDR SIDEBAR: Check the Sort Settings File Size Rating the File for Easy Selection Rating Filter Create a Collection Color Temperature Mixed Lighting Sunlit Areas Self-Guided Upright Tool Placing the First Line Placing Additional Lines Add a Little Punch SIDEBAR: On1 Photo 10 Typical Settings A Simple Trick Blue Skies Final Thoughts

5. Sample Home 1

Okay (But Not Optimal) A Better Choice The Realtor’s Pick Door Detail Arched Windows Leading Lines Alternate View Strong Symmetry The Opposite View The Surrounding Area Drone View 1 Drone View 2 Drone View 3 Drone View 4: Needs Improvement Drone View 5: Better Drone View 6 Watch the Details Show the Flow Another Angle Another Angle Staging Staging: Throw Rugs 1 Staging: Throw Rugs 2 Dining Room Staging and Composition Improvements Bathroom, View 1 Bathroom, View 2 A Long Shot A Close Shot Home Office Impressive Closet SIDEBAR: Build the Intrigue Bathroom Overview Throw Rug Problem Vanity Area Close-Up Unusually Photogenic Laundry Room Establishing Shot Continuity, Appliances, Details Breakfast Alcove Den Wide-Angle Lens Distortion A Staging Problem The Customer Is Always Right

6. Sample Home 2

A Troublesome Tree A Better Angle Walkway Close-Up A Unique Pool Area Show the Scale Another Angle Drone Shot Living Room, View 1 Living Room, View 2 Living Room, View 3 Dining Room Kitchen Cabinets Open Floor Plan Kitchen, Final View Master Bedroom Entry to Master Bath Master Bathroom, View 1 Master Bathroom, View 2 Master Bathroom, View 3 Small Bedroom Hall Bathroom Utility Room Transitional Image Small Bedroom

7. Sample Home 3

Straight-On View A More Dramatic Composition Porch Detail Drone View 1 Exposure Challenge Another Angle Drone View 2 Show the Flow Kitchen Another Angle Extra Punch Three Doorways Sequencing Backyard View Another Angle Formal Dining Room Living Room View of Front Yard Transition to Second Floor Master Suite Bedroom Staging and Reflections Hall Bathroom Another Bedroom Unique Bedroom Layout Playroom Minimize Vertical Images

8. Sample Home 4

Twilight Exterior Another Option Drone View 1 Back of the House An Important Feature A More Dramatic Angle Drove View 2 Drone View 3 An Empty House Another View Bedroom Hallway Front Entryway Broad View of the Space Try a Different Crop From the Living Room to the Kitchen Appliances and Cabinetry Detail Shots Photoshop “Improvements” SIDEBAR: Making Material Alterations Cropping Watch the Details Cabinetry and Appliances Small Bedroom Special Features Small Bathroom Master Suite Master Bathroom

9. Sample Home 5

Sky Enhancement Alternate Version Another Angle Composition Challenge Twilight 1 Twilight 2 Living Room 1 Living Room 2 Cropping, Before and After Living Room, Another View Dining Room Open Floor Plan Master Suite Master Bathroom Front Entryway Bedroom Man Cave Porch Backyard View Drone View

10. Sample Home 6

Architectural Challenge A Better Option The Backyard Entryway Mixed Lighting 1 Mixed Lighting 2 Whoops! After Retouching Window Exposure The Whole Space 1 The Whole Space 2 Crooked Pictures A Better Crop An Unavoidable Distraction Removing the Problem Stove Hood Home Theater Master Bedroom Master Bath Reverse View Show and Tub Area Child’s Bedroom What Not to Photograph Saftey: Before and After To the Second Floor Reading Area

Index

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