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Index
Cover Page Backstage Wall Street: An Insider's Guide to Knowing Who to Trust, Who to Run From, and How to Maximize Your Investments Copyright Page Contents Foreword Broker-to-English Dictionary Introduction: Who Am I? Part 1—The People
1. Other People’s Money 2. In the Beginning 3. Brokerage Oceanography 4. Of Brokers and Advisors 5. Blue-Collar Wall Street 6. Mamas Don’t Let Your Babies Grow Up to Be Brokers 7. How I Learned to Close Anyone
Part 2—The Product
8. Brokerage Goes Digital 9. Unity Creates Strength 10. Wholesalers and the Brokers Who Love Them 11. The Feeling Is Mutual 12. Your Fellow Fund Shareholders 13. The Greatest Financial Innovation in 70 Years 14. A Pill for Every Ill
Part 3—The Pitch
15. The Image 16. Tales from the Sell-Side 17. Ranking for Banking 18. The Global Settlement 19. Storytime 20. The Straight Line
Part 4—The Promise
21. Staying Out of the Murder Holes 22. Today and Tomorrow 23. Breakaway
Acknowledgments Index Footnote
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