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Imperial Library
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Index
Title Page
Copyright Page
Dedication
Contents
Foreword
Welcome!
Introduction: Start-ups and Upstarts
Part 1 Two Banks, Two Continents: A World of Lessons
1 Metro: A New Bank for a New Century
2 Commerce Bank: Early Days, Winning Ways
Part 2 Marketing is Everything
3 Fans Not Customers
4 Putting the “Grand” in Grand Openings
5 The New Math
6 Love Your Bank At Last!
7 Surprise and Delight!
8 Dogs Rule and Kids Rock!
Part 3 Culture Counts
9 Five Ways to Amaze
10 Culture Counts
11 Hire for Attitude, Train for Skill
12 Hope Is Not a Plan
13 Design as a Competitive Weapon
14 No Stupid Rules
15 Petplan: Insurance for Our Four-Legged Friends
16 Closing Words from a Man Who Never Closes Shop
What they say about Vernon Hill
Tom Brown: founder, BankStocks.com
Meredith Whitney: founder, Meredith Whitney Advisory Group LLC
William C. Taylor: co-founder, Fast Company magazine, and author, Mavericks At Work
Appendix: Lingo
Index
Footnote
chapter 12
*
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