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Index
Foreword
Introduction
Chapter 1 Data Analytics and Competitive Advantage
Analytics, intuition, and data
About business data
Data and competitive advantage
Data in the balance sheet
About analytics best practices
Conclusion
References
Chapter 2 Best Practice #1 Tie Stakeholders’ Goals to Questions and KPIs
Why is this a best practice?
Realizing the best practice
Conclusion
References
Chapter 3 Best Practice #2 Build the High Performing Analytics Team
Why is this a best practice?
Realizing the best practice
Conclusion
References
Chapter 4 Best Practice #3 Understand the Data from the Analytics View
Why is this a best practice?
Realizing the best practice
Conclusion
References
Chapter 5 Best Practice #4 Source Data for Analytics Strategically
Why is this a best practice?
Realizing the best practice
Conclusion
References
Chapter 6 Best Practice #5 Make Data Compliance an Integral Part of Analytics
Why is this a best practice?
Realizing the best practice
Conclusion
References
Chapter 7 Best Practice #6 Focus on Descriptive Analytics for Data Literacy
Why is this a best practice?
Realizing the best practice
Conclusion
References
Chapter 8 Best Practice #7 Use Continuous Refinement and Validation as the Mainstay of Advanced Analytics
Why is this a best practice?
Realizing the best practice
Conclusion
References
Chapter 9 Best Practice #8 Leverage Analytics for Data Monetization
Why is this a best practice?
Realizing the best practice
Conclusion
References
Chapter 10 Best Practice #9 Support Analytics with Enterprise Data Governance
Why is this a best practice?
Realizing the best practice
Conclusion
References
Chapter 11 Best Practice #10 Implement Insights with Data Storytelling and Change Management
Why is this a best practice?
Realizing the best practice
Conclusion
References
Chapter 12 Conclusion
Case study: Data insight product for Payload Technologies
About bad analytics
Selecting statistical tools for analytics
Closing thoughts
Reference
Appendix 1 Data Quality Dimensions
Appendix 2 Analytics Abbreviations and Acronyms
Appendix 3 Analytics Glossary
Index
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