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Index
Copyright Page
Title Page
Foreword
Acknowledgments
Table of Contents
Introduction
The Business of Finding and Keeping Clients
1 - The Wedding Photographer
TRAIN YOUR BRAIN
LEARN YOUR EQUIPMENT
DEVELOP YOUR NICHE PHOTOGRAPHY STYLE
GET INTIMATE
CUSTOMIZING YOUR SIGNATURE BRAND FOR EACH WEDDING CLIENT
MAKING YOUR SERVICE A PART OF YOUR UNIQUE BRAND
WHAT DOES IT TAKE TO BE A GREAT WEDDING PHOTOGRAPHER?
2 - Branding and Identity
CHOOSING YOUR COMPANY NAME
CHOOSING YOUR COMPANY LOGO
NAMING YOUR WEDDING PHOTOGRAPHY PACKAGES
CREATING A UNIQUE TAGLINE
PROTECTING YOUR BRAND
3 - Advertising, Publicity, and Self-Promotion
CROSS PROMOTING AND LINK EXCHANGING
VOICEMAIL AND TELEPHONE NUMBER
WEB SITES
PORTFOLIOS AND ALBUM BOOKS
E-MAIL
E-MAIL/MAIL PROMOS AND NEWSLETTERS
NETWORKING AND TRADE GROUPS
CONTESTS AND COMPETITIONS
PRINT AND ONLINE MAGAZINES AND NEWSPAPERS
MODEL’S PERMISSION AND RIGHTS GRANTED:
INTERNET SOCIAL NETWORKING GROUPS
PHOTO COMMUNITY BLOGS AND CHAT CENTERS
MENTORING, CONSULTING, WORKSHOPS, AND GUEST SPEAKING
TELEVISION AND RADIO INTERVIEWS
PAID ADVERTISING
BAD ADVERTISING DECISIONS
HIRING A PUBLICIST
4 - Web Sites
WEB SITE TEMPLATES
IMAGES
YOUR HOME PAGE
SITE NAVIGATION
PRICES
YOUR LOGO AND COMPANY NAME
CONTACT INFORMATION
TESTIMONIALS
PRESS
BIOGRAPHY
PAYMENT METHODS
SEARCH ENGINE OPTIMIZATION (SEO)
GOOGLE ANALYTICS AND GOOGLE WEBMASTER TOOLS
LINK EXCHANGES
5 - Client Meetings
KEEP YOUR MEETINGS NO LONGER THAN AN HOUR
DRESS APPROPRIATELY
LET YOUR IMAGES DO THE TALKING FOR YOU
LISTEN CAREFULLY AND LET YOUR INFORMATION KIT EXPLAIN THE DETAILS
NEGOTIATING AND DEAL CLOSERS
KNOW WHEN TO WALK AWAY AND WHEN TO GIVE IN
BE PREPARED TO SEAL THE DEAL
ORDER OF DOCUMENT OPERATIONS
The Business of Doing Business
6 - The Information Kit
YOUR COVER
YOUR BIOGRAPHY
YOUR WEDDING PHOTOGRAPHY PACKAGES
YOUR A LA CARTE PRODUCTS AND SERVICES
CLIENT TESTIMONIALS
HELPFUL HINTS PAGE
QUESTIONNAIRE
SHOT LIST (WITH SHOT COMPOSITION REMINDER)
PHOTOGRAPHY TIMELINE
THE CONTRACT
SAMPLE IMAGES
7 - Creating Wedding Photography Packages
KEEP TRACK OF YOUR TIME AND EXPENSES
CREATING ALL-INCLUSIVE WEDDING PACKAGES
8 - When Bad Things Happen to Good People
EQUIPMENT MALFUNCTIONS
ILLNESS
WEDDING CANCELLATIONS AND DEPOSIT REFUNDS
DEALING WITH “BRIDEZILLA”
REJECTIONS
9 - Partnerships
CHOOSING THE RIGHT PARTNER
THE BENEFITS OF A PARTNERSHIP
STRUCTURING A PARTNERSHIP
FORMAL CONTRACT
CONFLICTS
The Business of Creating Great Wedding Photography
10 - Creating Your First Wedding Portfolio
11 - Choosing Your Team
ASSISTANTS AND INTERNS
SECOND SHOOTERS
PHOTO LABS
NURTURING YOUR DREAM TEAM
12 - Planning for the Wedding Day Shoot
CONFIRM THE LOCATION DETAILS
REVIEWING ALL LOCATIONS
CREATE A BACKUP PLAN
CREATE A CLIENT REFERENCE FOLDER
CALL THE BRIDE AND CONFIRM THE PHOTOGRAPHY TIMELINE
PSYCHOLOGICAL AND PHYSICAL PREPARATION
EQUIPMENT PREPARATION
PROPS AND PROTECTIVE MATERIALS
FOOD AND BEVERAGES
ATTIRE AND APPEARANCE
PERSONAL ITEMS
13 - Working with Wedding Coordinators
COORDINATOR TYPES
COMMUNICATION
POST-WEDDING COMMUNICATION
14 - The Rehearsal Dinner and Brunch
15 - Shooting the Wedding
STORYTELLING
SHOOTING STILL IMAGES
AMBIANCE DETAILS, TABLE SETTINGS, FOOD, AND BEVERAGES
LIGHTING
COMPOSING IMAGES
DIRECTING AND POSING
SPONTANEOUS CANDIDS
CREATING THOSE “WOW” SHOTS
HANDLING CHALLENGING SHOOT SCENARIOS
OVERTIME AND OVER BUDGET
ADDITIONAL EXPENSE AGREMENT FORMS
FINISHING THE JOB
16 - Processing, Editing, and Retouching Your Images
SPEED ADJUSTMENTS
COLOR TONES
EXPOSURE
RETOUCHING IMAGES
FINAL EDIT CHOICES
PRESENTING THE WEDDING IMAGES
17 - Destination Weddings
DESTINATION FEES
EXPENSES
COMMUTING AROUND YOUR DESTINATION LOCATIONS
LOCATION SCOUTING
HOTEL REGULATIONS
PROPS
ATTIRE
FOOD AND MEALS
18 - The Client’s Wedding Album Book
DESIGNING THE COVER AND SPINE
SELECTING IMAGES FOR A WEDDING ALBUM BOOK
SELECTING THE RIGHT IMAGES FOR YOUR OWN WEDDING PORTFOLIO BOOK
DESIGNING THE PAGES
ADDITIONAL PAGE CONSIDERATIONS
MANUFACTURING CONSIDERATIONS
DELIVERING THE BOOK
Index
Books from Allworth Press
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