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Index
Copyright Page Title Page Foreword Acknowledgments Table of Contents Introduction The Business of Finding and Keeping Clients
1 - The Wedding Photographer
TRAIN YOUR BRAIN LEARN YOUR EQUIPMENT DEVELOP YOUR NICHE PHOTOGRAPHY STYLE GET INTIMATE CUSTOMIZING YOUR SIGNATURE BRAND FOR EACH WEDDING CLIENT MAKING YOUR SERVICE A PART OF YOUR UNIQUE BRAND WHAT DOES IT TAKE TO BE A GREAT WEDDING PHOTOGRAPHER?
2 - Branding and Identity
CHOOSING YOUR COMPANY NAME CHOOSING YOUR COMPANY LOGO NAMING YOUR WEDDING PHOTOGRAPHY PACKAGES CREATING A UNIQUE TAGLINE PROTECTING YOUR BRAND
3 - Advertising, Publicity, and Self-Promotion
CROSS PROMOTING AND LINK EXCHANGING VOICEMAIL AND TELEPHONE NUMBER WEB SITES PORTFOLIOS AND ALBUM BOOKS E-MAIL E-MAIL/MAIL PROMOS AND NEWSLETTERS NETWORKING AND TRADE GROUPS CONTESTS AND COMPETITIONS PRINT AND ONLINE MAGAZINES AND NEWSPAPERS MODEL’S PERMISSION AND RIGHTS GRANTED: INTERNET SOCIAL NETWORKING GROUPS PHOTO COMMUNITY BLOGS AND CHAT CENTERS MENTORING, CONSULTING, WORKSHOPS, AND GUEST SPEAKING TELEVISION AND RADIO INTERVIEWS PAID ADVERTISING BAD ADVERTISING DECISIONS HIRING A PUBLICIST
4 - Web Sites
WEB SITE TEMPLATES IMAGES YOUR HOME PAGE SITE NAVIGATION PRICES YOUR LOGO AND COMPANY NAME CONTACT INFORMATION TESTIMONIALS PRESS BIOGRAPHY PAYMENT METHODS SEARCH ENGINE OPTIMIZATION (SEO) GOOGLE ANALYTICS AND GOOGLE WEBMASTER TOOLS LINK EXCHANGES
5 - Client Meetings
KEEP YOUR MEETINGS NO LONGER THAN AN HOUR DRESS APPROPRIATELY LET YOUR IMAGES DO THE TALKING FOR YOU LISTEN CAREFULLY AND LET YOUR INFORMATION KIT EXPLAIN THE DETAILS NEGOTIATING AND DEAL CLOSERS KNOW WHEN TO WALK AWAY AND WHEN TO GIVE IN BE PREPARED TO SEAL THE DEAL ORDER OF DOCUMENT OPERATIONS
The Business of Doing Business
6 - The Information Kit
YOUR COVER YOUR BIOGRAPHY YOUR WEDDING PHOTOGRAPHY PACKAGES YOUR A LA CARTE PRODUCTS AND SERVICES CLIENT TESTIMONIALS HELPFUL HINTS PAGE QUESTIONNAIRE SHOT LIST (WITH SHOT COMPOSITION REMINDER) PHOTOGRAPHY TIMELINE THE CONTRACT SAMPLE IMAGES
7 - Creating Wedding Photography Packages
KEEP TRACK OF YOUR TIME AND EXPENSES CREATING ALL-INCLUSIVE WEDDING PACKAGES
8 - When Bad Things Happen to Good People
EQUIPMENT MALFUNCTIONS ILLNESS WEDDING CANCELLATIONS AND DEPOSIT REFUNDS DEALING WITH “BRIDEZILLA” REJECTIONS
9 - Partnerships
CHOOSING THE RIGHT PARTNER THE BENEFITS OF A PARTNERSHIP STRUCTURING A PARTNERSHIP FORMAL CONTRACT CONFLICTS
The Business of Creating Great Wedding Photography
10 - Creating Your First Wedding Portfolio 11 - Choosing Your Team
ASSISTANTS AND INTERNS SECOND SHOOTERS PHOTO LABS NURTURING YOUR DREAM TEAM
12 - Planning for the Wedding Day Shoot
CONFIRM THE LOCATION DETAILS REVIEWING ALL LOCATIONS CREATE A BACKUP PLAN CREATE A CLIENT REFERENCE FOLDER CALL THE BRIDE AND CONFIRM THE PHOTOGRAPHY TIMELINE PSYCHOLOGICAL AND PHYSICAL PREPARATION EQUIPMENT PREPARATION PROPS AND PROTECTIVE MATERIALS FOOD AND BEVERAGES ATTIRE AND APPEARANCE PERSONAL ITEMS
13 - Working with Wedding Coordinators
COORDINATOR TYPES COMMUNICATION POST-WEDDING COMMUNICATION
14 - The Rehearsal Dinner and Brunch 15 - Shooting the Wedding
STORYTELLING SHOOTING STILL IMAGES AMBIANCE DETAILS, TABLE SETTINGS, FOOD, AND BEVERAGES LIGHTING COMPOSING IMAGES DIRECTING AND POSING SPONTANEOUS CANDIDS CREATING THOSE “WOW” SHOTS HANDLING CHALLENGING SHOOT SCENARIOS OVERTIME AND OVER BUDGET ADDITIONAL EXPENSE AGREMENT FORMS FINISHING THE JOB
16 - Processing, Editing, and Retouching Your Images
SPEED ADJUSTMENTS COLOR TONES EXPOSURE RETOUCHING IMAGES FINAL EDIT CHOICES PRESENTING THE WEDDING IMAGES
17 - Destination Weddings
DESTINATION FEES EXPENSES COMMUTING AROUND YOUR DESTINATION LOCATIONS LOCATION SCOUTING HOTEL REGULATIONS PROPS ATTIRE FOOD AND MEALS
18 - The Client’s Wedding Album Book
DESIGNING THE COVER AND SPINE SELECTING IMAGES FOR A WEDDING ALBUM BOOK SELECTING THE RIGHT IMAGES FOR YOUR OWN WEDDING PORTFOLIO BOOK DESIGNING THE PAGES ADDITIONAL PAGE CONSIDERATIONS MANUFACTURING CONSIDERATIONS DELIVERING THE BOOK
Index Books from Allworth Press
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