Growth IQ, Get Smarter About the Choices that Will Make or Break Your Business by Bova, Tiffani -- Read -- Imperial Library of Trantor

Index

Cover Advance Praise for Growth IQ Title Page Copyright Dedication Contents Foreword by Geoffrey A. Moore The One Thing Is—It’s Never Just One Thing PATH 1: CUSTOMER EXPERIENCE

STORY 1 | Sephora: A Beautiful Experience STORY 2 | Shake Shack: Radical Hospitality STORY 3 | Starbucks: Losing the Soul of the Past Putting It All Together

PATH 2: CUSTOMER BASE PENETRATION

STORY 1 | Red Bull: A Thai Pharmacist and an Austrian Entrepreneur Walk into a Bar STORY 2 | McDonald’s: Ready, Set, Breakfast STORY 3 | Sears: Uprooting Retail Putting It All Together

PATH 3: MARKET ACCELERATION

STORY 1 | Under Armour: Sweaty T-Shirts STORY 2 | the Honest Company: Better Living Through Chemistry STORY 3 | Mattel: Toys Will Be Toys Putting It All Together

PATH 4: PRODUCT EXPANSION

PATH 5: CUSTOMER AND PRODUCT DIVERSIFICATION

STORY 1 | Marvel: Superhero Saves the Day STORY 2 | Paypal: Banking on the Future STORY 3 | Lego: Coming Apart, Brick by Brick Putting It All Together

PATH 6: OPTIMIZE SALES

STORY 1 | Salesforce: Four Men and Two Dogs STORY 2 | Walmart: The Ultimate Retail Matchup STORY 3 | Wells Fargo: A Rhyme Is Not a Reason Putting It All Together

PATH 7: CHURN

STORY 1 | Spotify: Winning Playlist STORY 2 | Netflix: Twenty Years Old (and Counting) STORY 3 | Blue Apron: Too Much on the Plate Putting It All Together

PATH 8: PARTNERSHIPs

STORY 1 | Gopro: Adrenaline Junkies STORY 2 | Airlines: The Friendly Skies STORY 3 | Apple: Killing Me Swiftly Putting It All Together

PATH 9: CO-OPETITION

STORY 1 | Fiat Chrysler, Bmw, and Intel: Joining Forces STORY 2 | Wintel: Attack of the Clones STORY 3 | Cisco-Vmware-Emc: Better Together? Putting It All Together

PATH 10: UNCONVENTIONAL STRATEGIES

STORY 1 | TOMS Shoes: Heart and Sole STORY 2 | Lemonade Insurance: When Life Gives You Lemons STORY 3 | Grameen Bank in Bangladesh: On Purpose Putting It All Together

KNOWING WHEN TO JUMP AMAZON CASE STUDY: STAYING IN DAY ONE Acknowledgments Notes Index About the Author