The Coworking Handbook · The Guide for Owners and Operators · Learn How To Open and Run a Successful Coworking Space by Suarez, Ramon -- Read -- Imperial Library of Trantor

Index

Thank You About the Author

Ramon Suarez

Betacowork

Contributor

Jaime Aranda workINcompany

How to Use This Book Preface Introduction

The Rise of Collaboration and the Sharing Economy The Origin and Growth of Coworking Types of Collaborative Work Spaces

Coworking Spaces

Coworking or Co-working?

Shared Offices Networked Offices Hacker & Maker Spaces Accelerators Incubators

Community

What is Community? The value of Community Create, Grow, and Nurture Your Community

Start Your Community Events Your Role as a Community Manager Creating and Strengthening Links How to Deal with Conflict

Marketing & Sales: Promoting Your Space and Getting New Clients

What’s Your Goal? Who is Your Client? The Market The Competition Focus Who Are You? Branding Influence Put Yourself in Their Shoes From First Contact to Conversion You Are Building Relationships with Humans Dealing with Journalists and Influencers Just Do It (Don’t Go for Perfect) Start Now Reviews and Directories The Marketing and Business Side of Community Relevance, Language and Keywords Where Can You Find Content? Cross Marketing Thank and Reward Internal Communication Events as a Marketing Tool How To Write Your Website

Setting Up Your Website The Somain Name Content

Blog Social Media

Twitter Facebook Foursquare / Swarm Other Networks Social Media Tools to Make Your Job Easier

Email Marketing Search Engine Optimization SEO Advertising Pricing Closing the Sales Get Paid Tools

Space

Location

Case Study: workINcompany and Easter in Seville

Size

How Much Space Does a Single Desk Take? Minimum Space Size Calculation Event Room Size

Distribution of the Space

Usage

Coworking Meeting Eating and Drinking

Noise

Furniture Access and Security Cleaning Internet Printing & Scanning Coffee, Tea, Snacks

Coworking Finance: How To Be Profitable

Can a Coworking Space Be Profitable? Should a Coworking Space Be Profitable? But I'm a Non-Profit Organization! Planning and Forecasting Business Model Coworking Business Model Canvas Optimal Size Key Financial Things to Look Into

Break Even Revenue and Expenses Variable vs Fixed Costs Main Sources of Revenue and Expenses

Revenue Expenses

Pricing and Coworking Plans Fixed vs. Flexible Desk Plans

Legal: Coworking and the Law

Get Professional Legal Counsel if You Can Learn and Prepare Yourself Common Coworking Contracts and Agreements Write it Down Keep it Simple Don’t Let This Stop You What Legal Entity Should I Use for my Business?

Checklists and Thinking Aids

Investors Spreadsheet Template Journalists & Influencers Spreadsheet Template Advantages of Coworking Disadvantages of Coworking Basic Website Structure Choosing a New Location Choosing a Lawyer Lease Contract Things to Consider When Designing the Space Events

Before the Event During the Event After the Event

Hiring & Trainee Questions Surveys

Exit Survey Free Day Survey Member Survey Event Survey

Epilogue Pay Yourself Marketing Cash is the Emperor of Your Universe Financial Statements Financial Jargon Get an Accountant Bars and Cafés Comfort Companionship Privacy

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