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Index
Cover Title Page Copyright Contents Preface Chapter 1: Trading Around the Globe
The International Adventurer Champagne and Caviar Import/Export—The Prequel Ice Chests to Siberia Back to the Future Counting Your Coconuts Crank-Up Costs The Rock of Gibraltar The Right Stuff The Trade Bug Spin-Off Here You Are Future Forecast
Chapter 2: Import/Export 101
The Players More Players The Major Players
I’ve Grown Accustomed Lend Me Your EAR Say “Cheese” That’s APHIS, Not Aphids Guided Tour Swimming the Trade Channel
The Rules
Those Tetchy Trade Barriers Can We Quota You? The Buddy System World Tour
Chapter 3: Keeping Tabs on Politics and the Global Economy
Club WTO Free Trade Frenzy
North American Free Trade Agreement (NAFTA) Republic of Korea–U.S. Free Trade Agreement (KORUS FTA) Other Free Trade Agreements African Growth and Opportunity Act (AGOA)
War—What Is It Good For?
Sanctions
Global Recession
Global Responses to the Crisis U.S. Response
The European Union The Trade Hit Parade
The United States of America BRIC by BRIC Sorting It Out
Familiar Territory
Canada Mexico A Cultured Voice
Chapter 4: Tricks of the Trade for Startups
Filling Your Trunk
Computing Computer Costs Fax Facts Nosing Around the Net The Skinny on Software Lead Me On Phone Fun Mobile Phone Fun Stationery Style Stamps Around the World Traveling Trader All That Jazz Cranking It Up
The Trader’s Trunk
Name That Business Newly Registered Structurally Sound Trading Places Attorney with ELAN Details, Details
Chapter 5: Daily Operations
Trading Particulars The Exporter at Work
The Export Path The Pro’s Pro Forma Documentation Take a Letter Export Control 101 Let’s Talk Shipping Carrying the Day Just Say No The Import/Export Referee Tale of an Importer Something Smelly in Denmark The L/C Revue The Negotiator Oops! Is That All There Is? Cash Is King A Date with a Draft Signing Off
Chapter 6: Rituals and Red Tape
In Great Form What’s Up, Doc? The Importer at Work
The ISF and Adding 10+2 Automated Manifest System Open Seas You’ve Arrived Entry Special Operations Customs Limbo Released from Custody Out on Bail Hold on to Your Hats Examination and Valuation Classification Payment and Liquidation A Happy Ending
Chapter 7: Market Research
Manufacturer or Artisan? Where in the World? What’s My Niche?
“Secondhand Rose” Organically Yours Fair and Square
My Mission: Trade
Unlocking Mysteries A Ton of Research Just a Few Clicks Away Custom Tailored Up Close and Personal Up Closer and More Personal Star Treatment Compass Points
Chapter 8: Trade Dollars and Sense
Pricing Your Products and Services Commissioned Officer Retaining Your Cool
The Great Sock Caper
Competitive Pricing You Be the Judge The Distributor Cap
Leave the Light On That’s Illuminating
Baseline Expenses
Phone It In Send Me a Letter Paper Tiger Trip Tip Olé for Online Service Weaving the Web Paying the Piper Putting It Together
Sailing Straight A Little Bit of Luck Romancing the Bank
Ex-Im Bank In Your Pocket
Chapter 9: Employees, Insurance, and Other Facts of Life
Fun with Filing
The All-Star Standing on the Corner The Backup Brain Testing 1, 2, 3 Payback Accentuate the Positive Training Again (and Again)
Insuring It All
Insuring Your Gems Thanks, Ex-Im Cargo Stronghold The Blanket Policy Ensuring Is Good, Too
Chapter 10: Tools of the Trade
Savvy Shopping
Computer Glitterati Purring Printers Soft on Software Hello, Central Automated Answering Service Vociferous Voice Mail Laugh at Lightning Lightning Strikes Again Paper Cloning Cool and Calculating Well Supplied Step into My Office Equipment Expenses
Trading Spaces
The Home Office The Tax Man Speaketh Growing Pains What’s the Alternative? Moving on Up
Chapter 11: Advertising, Marketing, and Distribution
Hunting for Exports
Taking the Lead Reaching Out
Desperately Seeking Imports
The Travel Log Just Call Me Singles Dances Toothpicks to Tires Bounty Hunting Selling Yourself International Call
The Marketing Plan
We Now Present Take a Meeting Representative or Distributor? Shake on It
Marketing to the World with One Click
Count Me In What You See Is What You Get Hello, Neighbor: Advertising and Marketing Howdy, Pardner: Co-Op/Partner Marketing and Advertising
Getting the Product Out
Selling Nozzles Pursuing the Perfect Rep Interview Kit Sign on the Dotted Line
At ’Em Advertising and Magical Marketing
Banana Peels Look for the Label
Public Relations Patter Market by Educating Your Customers Service That Customer
Chapter 12: Effectively Controlling Your Finances
Making a Statement Credit Me This Much Hanging in There Banking Buddies Oh, Pick OPIC! International Currency
See Spot Transact
The Tax Man Cometh
The Foreign Tax Man Cometh, Too Brilliant Deduction World Changing Let Me Entertain You Planes, Trains, and Automobiles Tally-Ho!
Chapter 13: Fair Winds or Foul Seas
Ring of Contacts When You Believe
Appendix: International Trade Resources
Associations Books Customs Brokers and Freight Forwarders Credit Reports Forms Helpful Government Agencies—Import/Export Helpful Related Government Agencies International Trade Directories Magazines and Publications Market Research Marketing Associations Miscellaneous International Business Websites Seminars and Workshops Successful International Trade Businesses Trade Leads
Glossary Index
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