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Index
Cover
Title Page
Copyright
Contents
Preface
Chapter 1: Trading Around the Globe
The International Adventurer
Champagne and Caviar
Import/Export—The Prequel
Ice Chests to Siberia
Back to the Future
Counting Your Coconuts
Crank-Up Costs
The Rock of Gibraltar
The Right Stuff
The Trade Bug
Spin-Off
Here You Are
Future Forecast
Chapter 2: Import/Export 101
The Players
More Players
The Major Players
I’ve Grown Accustomed
Lend Me Your EAR
Say “Cheese”
That’s APHIS, Not Aphids
Guided Tour
Swimming the Trade Channel
The Rules
Those Tetchy Trade Barriers
Can We Quota You?
The Buddy System
World Tour
Chapter 3: Keeping Tabs on Politics and the Global Economy
Club WTO
Free Trade Frenzy
North American Free Trade Agreement (NAFTA)
Republic of Korea–U.S. Free Trade Agreement (KORUS FTA)
Other Free Trade Agreements
African Growth and Opportunity Act (AGOA)
War—What Is It Good For?
Sanctions
Global Recession
Global Responses to the Crisis
U.S. Response
The European Union
The Trade Hit Parade
The United States of America
BRIC by BRIC
Sorting It Out
Familiar Territory
Canada
Mexico
A Cultured Voice
Chapter 4: Tricks of the Trade for Startups
Filling Your Trunk
Computing Computer Costs
Fax Facts
Nosing Around the Net
The Skinny on Software
Lead Me On
Phone Fun
Mobile Phone Fun
Stationery Style
Stamps Around the World
Traveling Trader
All That Jazz
Cranking It Up
The Trader’s Trunk
Name That Business
Newly Registered
Structurally Sound
Trading Places
Attorney with ELAN
Details, Details
Chapter 5: Daily Operations
Trading Particulars
The Exporter at Work
The Export Path
The Pro’s Pro Forma
Documentation
Take a Letter
Export Control 101
Let’s Talk Shipping
Carrying the Day
Just Say No
The Import/Export Referee
Tale of an Importer
Something Smelly in Denmark
The L/C Revue
The Negotiator
Oops!
Is That All There Is?
Cash Is King
A Date with a Draft
Signing Off
Chapter 6: Rituals and Red Tape
In Great Form
What’s Up, Doc?
The Importer at Work
The ISF and Adding 10+2
Automated Manifest System
Open Seas
You’ve Arrived
Entry
Special Operations
Customs Limbo
Released from Custody
Out on Bail
Hold on to Your Hats
Examination and Valuation
Classification
Payment and Liquidation
A Happy Ending
Chapter 7: Market Research
Manufacturer or Artisan?
Where in the World?
What’s My Niche?
“Secondhand Rose”
Organically Yours
Fair and Square
My Mission: Trade
Unlocking Mysteries
A Ton of Research Just a Few Clicks Away
Custom Tailored
Up Close and Personal
Up Closer and More Personal
Star Treatment
Compass Points
Chapter 8: Trade Dollars and Sense
Pricing Your Products and Services
Commissioned Officer
Retaining Your Cool
The Great Sock Caper
Competitive Pricing
You Be the Judge
The Distributor Cap
Leave the Light On
That’s Illuminating
Baseline Expenses
Phone It In
Send Me a Letter
Paper Tiger
Trip Tip
Olé for Online Service
Weaving the Web
Paying the Piper
Putting It Together
Sailing Straight
A Little Bit of Luck
Romancing the Bank
Ex-Im Bank
In Your Pocket
Chapter 9: Employees, Insurance, and Other Facts of Life
Fun with Filing
The All-Star
Standing on the Corner
The Backup Brain
Testing 1, 2, 3
Payback
Accentuate the Positive
Training Again (and Again)
Insuring It All
Insuring Your Gems
Thanks, Ex-Im
Cargo Stronghold
The Blanket Policy
Ensuring Is Good, Too
Chapter 10: Tools of the Trade
Savvy Shopping
Computer Glitterati
Purring Printers
Soft on Software
Hello, Central
Automated Answering Service
Vociferous Voice Mail
Laugh at Lightning
Lightning Strikes Again
Paper Cloning
Cool and Calculating
Well Supplied
Step into My Office
Equipment Expenses
Trading Spaces
The Home Office
The Tax Man Speaketh
Growing Pains
What’s the Alternative?
Moving on Up
Chapter 11: Advertising, Marketing, and Distribution
Hunting for Exports
Taking the Lead
Reaching Out
Desperately Seeking Imports
The Travel Log
Just Call Me
Singles Dances
Toothpicks to Tires
Bounty Hunting
Selling Yourself
International Call
The Marketing Plan
We Now Present
Take a Meeting
Representative or Distributor?
Shake on It
Marketing to the World with One Click
Count Me In
What You See Is What You Get
Hello, Neighbor: Advertising and Marketing
Howdy, Pardner: Co-Op/Partner Marketing and Advertising
Getting the Product Out
Selling Nozzles
Pursuing the Perfect Rep
Interview Kit
Sign on the Dotted Line
At ’Em Advertising and Magical Marketing
Banana Peels
Look for the Label
Public Relations Patter
Market by Educating Your Customers
Service That Customer
Chapter 12: Effectively Controlling Your Finances
Making a Statement
Credit Me This Much
Hanging in There
Banking Buddies
Oh, Pick OPIC!
International Currency
See Spot Transact
The Tax Man Cometh
The Foreign Tax Man Cometh, Too
Brilliant Deduction
World Changing
Let Me Entertain You
Planes, Trains, and Automobiles
Tally-Ho!
Chapter 13: Fair Winds or Foul Seas
Ring of Contacts
When You Believe
Appendix: International Trade Resources
Associations
Books
Customs Brokers and Freight Forwarders
Credit Reports
Forms
Helpful Government Agencies—Import/Export
Helpful Related Government Agencies
International Trade Directories
Magazines and Publications
Market Research
Marketing Associations
Miscellaneous International Business Websites
Seminars and Workshops
Successful International Trade Businesses
Trade Leads
Glossary
Index
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