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Index
Acknowledgments
Introduction: The Accidental Profession
MODULE 1FOUNDATIONAL ELEMENTS FOR PRODUCT MANAGEMENT
Introduction to Module 1
Chapter 1What Is Product Management?
Question 1: What Is a Product?
Product Lines
Product Portfolios
Solutions and Bundles
Product Elements and Modules
Platforms
Question 2: What Is Management?
What Does a Product Manager Really Do?
Question 3: What Is Product Management?
Question 4: How Does Product Management Transform a Product?
New Product Planning Phases
New Product Introduction Phases (Execution)
Post-Launch Product Management
Product Management: A Holistic Activity
Raising Your Product Management Experience Quotient (PMEQ)
Chapter 2The Product Master Plan
The Purpose of a Master Plan
Plans Change
The Format of the Product Master Plan
The Value of a Product Master Plan
An Insurance Policy for Consistent Communication
The Basic Construction of the Product Master Plan
Major Documents Included in the Product Master Plan
A Personal Library
Summary
Chapter 3Leadership: Creating Influence
You Are Always on Stage
Stay Calm, Even when Your Hair's on Fire
Transformation
The Most Important Values
Leadership Behaviors and Mindset
Additional Skills and Subject Matter Expertise
Experiential Development
How Do You Improve Your Skills and Experiences?
Chapter 4Cross-Functional Product Teams: Getting Things Done
Cross-Functional Team Definitions
Definition: A Culture of Discipline
Team Membership
Teaming Is Not Always Easy
Curing the Dysfunctional Team
Building Blocks of a Cross-Functional Product Team
Product Team Responsibilities
Forms of Cross-Functional Product Team Membership
Clarifying Roles and Responsibilities
The Functional Support Plan
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