[Digital Media and Society Series 01] • Blogging by Walker Rettberg, Jill -- Read -- Imperial Library of Trantor

Index

Cover Half Title Title Page Copyright Contents Acknowledgements Introduction 1 What is a Blog?

A brief history of weblogs How blogs have adapted to a social media ecosystem Three blogs Defining blogs

2 From Bards to Blogs

Orality and literacy The introduction of print Print, blogging and reading Printed precedents of blogs The Late Age of Print A modern public sphere? Hypertext and computer lib Technological determinism or cultural shaping of technology?

3 Blogs, Communities and Networks

Social network theory Distributed conversations Technology for distributed communities Facebook and Twitter as microblogs Publicly articulated relationships Colliding networks Emerging social networks

4 Citizen Journalists?

Bloggers’ perception of themselves When it matters whether a blogger is a journalist Objectivity, authority and credibility First-hand reports: blogging from a war zone First-hand reports: chance witnesses Bloggers as independent journalists and opinionists Gatewatching Symbiosis

5 Blogs as Narratives

Goal-oriented narratives Ongoing and episodic narration Blogs as self-exploration Fictions or hoaxes? Kaycee Nicole and lonelygirl15

6 Blogging Brands

The human voice Advertisements and sponsored posts on blogs Micropatronage Sponsored posts and pay-to-post Exploitation and alienation? Corporate blogs Engaging bloggers Corporate blogging gone wrong

7 The Future of Blogging

References Blogs Mentioned Index