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Index
Cover Title Page Copyright Dedication Foreword Preface Acknowledgments About the Author Introduction: Your Content Marketing Transformation
What Is Content Marketing? How Do You Create an Effective Content Marketing Framework for Your Business?
Chapter 1: Building a Content Creation Framework
Why Does Your Business Need a Framework for Creating Content? How Do You Build a Framework for Creating Content? What Resources Do You Need to Build a Content Creation Framework?
Chapter 2: The Power of Storytelling
Why Does Your Business Need a Story? How Do You Develop the Structure of Your Story? What Does a Good Story Look Like?
Chapter 3: Generating Content Ideas
Why Do You Need a Process for Generating Content Ideas? Where Do Ideas Come From? How Do You Generate Ideas for Content Creation?
Chapter 4: Planning a Long-Term Content Strategy
Why Long-Term Content Planning Is Important How Do You Build a Long-Term Content Strategy?
Chapter 5: Becoming an Effective Writer
Why Effective Writing Matters How to Attract and Engage People with Effective Content How to Improve Your Writing
Chapter 6: Creating a Blog Post
Why Does Blogging Help Your Business Grow? How Do You Create a Successful Blog Post? What Does a Successful Blog Post Look Like?
Chapter 7: Extending the Value of Your Content through Repurposing
Why Repurposing Content Is Important How Do You Extend the Value of Your Content? What's an Example of Repurposing Content? Chapter 7 Homework
Chapter 8: How to Effectively Promote Content
Why Content Promotion Is Important Organic versus Paid Content Promotion How to Excel at Content Promotion What a Successful Content Promotion Campaign Looks Like
Chapter 9: Measuring and Analyzing Content
Why Measuring and Analyzing Content Is Important How to Collect and Interpret Data What to Do with Data after You've Collected It
Chapter 10: Developing a Growth Marketing Mentality
What Is Growth Marketing? How Can You Develop a Growth Marketing Mindset? What Are Some Growth Marketing Pro Tips?
Chapter 11: Creating Topic Clusters and Pillar Pages
Why Are Topic Clusters Important? How Do You Create an Effective Topic Cluster and Pillar Page? What's an Example of a Successful Pillar Page?
Chapter 12: The Results Glossary Index End User License Agreement
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