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Index
Cover
Title Page
Copyright
Dedication
Contents
Introduction
Part I: The New Reality of Markets
1: The Discovery Journey
2: What’s Really Disrupting your Business?
3: Broken by The Customer
4: How to Engineer Decoupling
Part II: Responding to Decoupling
5: Avenues of Response
6: Assessing Risk and Deciding to Respond
Part III: Building Disruptive Businesses
7: Acquiring your first one Thousand Customers
8: Going from One thousand to One Million Customers
9: Reclaiming Lost Customers
10: Spotting The Next Wave of Disruption
Epilogue
Note on Terminology
Note on Differences Between Decoupling and Disruptive Innovation
Note on Calculating MaRTM and TMaRTM
Acknowledgments
Notes
About the Author
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