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Index
Cover Title Page Copyright Dedication Contents Introduction Part I: The New Reality of Markets
1: The Discovery Journey 2: What’s Really Disrupting your Business? 3: Broken by The Customer 4: How to Engineer Decoupling
Part II: Responding to Decoupling
5: Avenues of Response 6: Assessing Risk and Deciding to Respond
Part III: Building Disruptive Businesses
7: Acquiring your first one Thousand Customers 8: Going from One thousand to One Million Customers 9: Reclaiming Lost Customers 10: Spotting The Next Wave of Disruption
Epilogue Note on Terminology Note on Differences Between Decoupling and Disruptive Innovation Note on Calculating MaRTM and TMaRTM Acknowledgments Notes About the Author
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