42 Rules for B2B Social Media Marketing by Procopio, Michael -- Read -- Imperial Library of Trantor

Index

Cover Page Title Page Copyright Early Praise For This Book! Epigraph Dedication Acknowledgments Contents Foreword by Ray Wang Introduction How to Use this Book Part I Mixing Social Media into Your Marketing

Rule 1 Rules Are Meant to Be Broken Rule 2 Go Social, Now Rule 3 B2B Social Media is Different Rule 4 Start with Your Audience Rule 5 Listen First Rule 6 Integrate Social Media into Your Marketing Plan Rule 7 Be Consistent

Part II Creating Social Media Content

Rule 8 Tell Stories Rule 9 No Marketing Speak Rule 10 Blog Regularly Rule 11 Podcasts are Easy Rule 12 Add Gamification Rule 13 Leverage User-Generated Content Rule 14 Curate Content to Reduce Your Workload Rule 15 Collaborate Using Wikis Rule 16 Think Mobile First

Part III Leveraging Key Social Media Channels

Rule 17 LinkedIn is for Business Rule 18 Use Twitter to Broadcast Rule 19 SlideShare Builds Awareness Rule 20 Exploit Video with YouTube Rule 21 Ignore Google+ at Your Own Risk Rule 22 Pinterest Creates Referrals Rule 23 Build Branded Communities Rule 24 Don’t Rush to Facebook

Part IV Engaging Effectively in Social Media

Rule 25 Etiquette Counts Rule 26 Converse with Your Audience Rule 27 Become a Thought Leader Rule 28 Use Tools to Manage Channels Rule 29 Track ROI Selectively Rule 30 Think Global, Act Local Rule 31 Influencers Amplify Your Message Rule 32 Boost Search Placement with Social Media Optimization

Part V Using Social Media in the Sales Cycle

Rule 33 Build Awareness Rule 34 Generate Leads Rule 35 Retain Customers and Build Loyalty Rule 36 Drive Promotion Rule 37 Enable Your Sales Force

Part VI Putting Social Media into Practice

Rule 38 Set Goals and Measure Rule 39 Make Social Media Part of Your Job Rule 40 Start Small and Build Rule 41 Augment with an Agency Rule 42 These Are My Rules. What Are Yours?

Bonus Rules

Bonus Rule 1 Use LinkedIn for Market Research Bonus Rule 2 Make a Good Tweet Bonus Rule 3 Build Your (Personal) Brand Bonus Rule 4 Use Social Media for Internal Marketing Bonus Rule 5 Extend Live Events with Mobile Apps

Appendices

Appendix A Key Social Media Sites Appendix B Useful Social Media Tools Appendix C Recommended Reading and Podcasts

About the Authors 42 Rules Program Other Happy About Books A Message From Super Star Press™