Zconomy by Dorsey, Jason R. -- Read -- Imperial Library of Trantor

Index

Dedication Epigraph Contents Introduction: Gen Z Is Here Part I: The Making of Gen Z 1: Welcome to the New Normal 2: Redefining the Term “Generation” 3: The Events That Shaped Gen Z 4: Life Through a 6.1-Inch Screen 5: Money, Saving, and Spending Part II: Meet the World’s Most Influential Customers 6: What Gen Z Wants from a Brand 7: What Gen Z Is Buying 8: Earning Brand Loyalty with Gen Z 9: Customer Engagement and Awareness Part III: How Gen Z Is Changing the World of Work 10: Getting the Right Start with Gen Z Employees 11: Unlocking the Gen Z Employee’s Long-Term Potential Looking Ahead: The Disruptive 10 Conclusion: Gen Z Is Just Getting Started Acknowledgments Notes Index About the Authors Praise for Zconomy Copyright About the Publisher

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