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Index
101 Design Ingredients to Solve Big Tech Problems ​ Table of Contents Early praise for 101 Design Ingredients to Solve Big Tech Problems Foreword Acknowledgments Introduction
Who This Book Is For How To Read This Book Online Resources
Part 1: Ingredients to Get You Started
Identify the Root Cause Understand Customer Needs Promote Your Team Know What You Control Find the Sweet Spot Connect the Dots Know What Competitors Are Up To Start with the End Get Your Facts Right Improve vs. Differentiate Do the Opposite Make It an Adventure Build an A-Team Clarify Roles and Responsibilities Simplify Your Business Model Pitch the Problem Sell It in One Sentence Time It Right Test Your Biggest Hypothesis First Take a Leap of Faith
Part 2: Ingredients to Keep You Going
Know What Will Help You Succeed Put It into Context Sympathize with the Situation They Can’t Be Good at Everything Be a Catalyst Perform as a Team Fight Them to Know Them Just Flow with It Train Them Right Make It Easy Prioritize Ideas Slice It Thinly Find the Shortest Route Timebox It Keep It Simple Use the 80/20 Rule Constrain Yourself Be Really Good at One Thing Be Unfashionable Fail Fast, Fail Often Find the Gaps Play a Good Game Look for Commonalities Don’t Improve Only the Obvious Align with Expectations Attract What You Want Don’t Ask What They Want Lead by Example Be Prepared Frame It Focus on the Details Reduce the Options Make It Obvious Take a Walk Celebrate Success
Part 3: Ingredients to Help You Cross the Finish Line
Make It Personal Don’t Get Distracted Stop Making It Up Surprise Them Check the Data Adapt Quickly Find Allies Keep People Informed Don’t Show Up Don’t Think Too Much Make It Interesting Make It Accessible Tell a Good Story Reward Them Keep It Under the Radar Have an Opinion Be Good Cut through the Bull Make It Emotional Build Up Enough Momentum Create a Tipping Point Execute It Well
Part 4: Ingredients to Get More of What You Want
Look Outside to Be More Effective Do It Because You Can’t Cast It Far, Then Reel It In Be Unreasonable Crowdsource It Don’t Do It All Stay Hungry, Stay Foolish Be Childish Get Bored Easily Don’t Expect the Same Results Challenge and Disrupt Let Processes Form Around Needs Increase Happiness Become an Expert Know When to Give Up Don’t Get Lazy Don’t Jump to Conclusions Support It After It Goes Live Risk Getting Fired Make One Last Attempt Get Them Addicted Take the Blame Give It Away Don’t Think You Can Prevent Disaster
Part 5: Recipes for Success
A Recipe for Effective Leadership A Recipe for Awesome Employees A Recipe for Social Relevance A Recipe for Lean Startup in Large Organizations A Recipe for Being Indispensable A Recipe for Evolution A Recipe for Constant Innovation A Recipe for Getting Investment A Recipe for Doing Social Good A Recipe for World Domination
Final Thoughts
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