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Index
101 Design Ingredients to Solve Big Tech Problems
Table of Contents
Early praise for 101 Design Ingredients to Solve Big Tech Problems
Foreword
Acknowledgments
Introduction
Who This Book Is For
How To Read This Book
Online Resources
Part 1: Ingredients to Get You Started
Identify the Root Cause
Understand Customer Needs
Promote Your Team
Know What You Control
Find the Sweet Spot
Connect the Dots
Know What Competitors Are Up To
Start with the End
Get Your Facts Right
Improve vs. Differentiate
Do the Opposite
Make It an Adventure
Build an A-Team
Clarify Roles and Responsibilities
Simplify Your Business Model
Pitch the Problem
Sell It in One Sentence
Time It Right
Test Your Biggest Hypothesis First
Take a Leap of Faith
Part 2: Ingredients to Keep You Going
Know What Will Help You Succeed
Put It into Context
Sympathize with the Situation
They Can’t Be Good at Everything
Be a Catalyst
Perform as a Team
Fight Them to Know Them
Just Flow with It
Train Them Right
Make It Easy
Prioritize Ideas
Slice It Thinly
Find the Shortest Route
Timebox It
Keep It Simple
Use the 80/20 Rule
Constrain Yourself
Be Really Good at One Thing
Be Unfashionable
Fail Fast, Fail Often
Find the Gaps
Play a Good Game
Look for Commonalities
Don’t Improve Only the Obvious
Align with Expectations
Attract What You Want
Don’t Ask What They Want
Lead by Example
Be Prepared
Frame It
Focus on the Details
Reduce the Options
Make It Obvious
Take a Walk
Celebrate Success
Part 3: Ingredients to Help You Cross the Finish Line
Make It Personal
Don’t Get Distracted
Stop Making It Up
Surprise Them
Check the Data
Adapt Quickly
Find Allies
Keep People Informed
Don’t Show Up
Don’t Think Too Much
Make It Interesting
Make It Accessible
Tell a Good Story
Reward Them
Keep It Under the Radar
Have an Opinion
Be Good
Cut through the Bull
Make It Emotional
Build Up Enough Momentum
Create a Tipping Point
Execute It Well
Part 4: Ingredients to Get More of What You Want
Look Outside to Be More Effective
Do It Because You Can’t
Cast It Far, Then Reel It In
Be Unreasonable
Crowdsource It
Don’t Do It All
Stay Hungry, Stay Foolish
Be Childish
Get Bored Easily
Don’t Expect the Same Results
Challenge and Disrupt
Let Processes Form Around Needs
Increase Happiness
Become an Expert
Know When to Give Up
Don’t Get Lazy
Don’t Jump to Conclusions
Support It After It Goes Live
Risk Getting Fired
Make One Last Attempt
Get Them Addicted
Take the Blame
Give It Away
Don’t Think You Can Prevent Disaster
Part 5: Recipes for Success
A Recipe for Effective Leadership
A Recipe for Awesome Employees
A Recipe for Social Relevance
A Recipe for Lean Startup in Large Organizations
A Recipe for Being Indispensable
A Recipe for Evolution
A Recipe for Constant Innovation
A Recipe for Getting Investment
A Recipe for Doing Social Good
A Recipe for World Domination
Final Thoughts
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