Frugal Innovation by Radjou, Navi -- Read -- Imperial Library of Trantor

Index

Cover Title Page Dedication Copyright Contents Case studies Foreword Preface 1. Frugal innovation: a disruptive growth strategy

The rise of the frugal economy Doing better with less Unusual frugal competitors Conclusion

2. Principle one: engage and iterate

A costly and rigid R&D model A market-focused, agile R&D model Back-end innovation: improving execution agility Recommendations for managers Conclusion

3. Principle two: flex your assets

The rise of frugal manufacturing Creating a frugal supply chain A frugal services revolution Frugal organisations Recommendations for managers Conclusion

4. Principle three: create sustainable solutions

Essential – not optional – sustainability The rise of the circular economy Widening the sharing economy From the circular to the spiral economy Recommendations for managers Conclusion

5. Principle four: shape customer behaviour

Three contradictions of contemporary consumption Shaping consumers’ energy use DIY health care Socialising education Breaking (bad) financial habits Recommendations for managers Conclusion

6. Principle five: co-create value with prosumers

The rise and rise of the prosumer The rise of the horizontal economy Empowering and engaging prosumers Multiple customer roles Conclusion

7. Principle six: make innovative friends

The hyper-collaboration imperative Six ways to hyper-collaborate Getting hyper-collaboration right Conclusion

8. Fostering a frugal culture

Evolutionary change The “what”: bold commitment and dynamic goal setting The “how”: adopting disruptive business and mental models The “why”: the foundation of change management Conclusion

9. Conclusion Acknowledgements Notes and sources Index About the Authors